Pitti Uomo 97: the triumph of Telfar between classicism and genderless fashion
The Special Project for Pitti 97 by Telfar stages a contemporary Renaissance where art and performance come together to create …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
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Wait @ Pitti 97: Stefano pilati presents Random Identities
Stefano Pilati chooses the Pitti to present his new project Random Identities. The Italian designer after working for major brands such …
Wait @ Pitti 97: Ghoud
In our selection at Pitti 97 there is Ghoud, a Venetian brand of contemporary footwear born from the desire to …
Wait @ Pitti 97: AHIRAIN collaborates with THINDOWN®, the first feather fabric capable of withstanding -15 °
"I'm not afraid of cold!" This is the AHIRAIN's motto that, for the 97th edition of Pitti Uomo, wanted to challenge the cold …
Jil Sander present Fall/Winter 2020 at Pitti Uomo
Jil Sander Choose Florence, more precisely the 97th edition of Pitti Uomo to present the fall/winter 2020 men’s collection. In a …
Wait @ Pitti 97: Tagliatore
The new Tagliatore collection presented this year at Pitti 97 looks to the future, but always with an eye to …
Wait @ Pitti 97: P448
Pitti Uomo is the ideal place to savor the trends of the coming seasons in the male lifestyle scene. Obviously …
Wait @ Pitti 97: DOPPIAA
Among the favorite discoveries selected by us at Pitti 97 there is certainly DOPPIAA. A brand founded by two longtime …
Wait @ Pitti 97: the Trussardi’s Beautiful Minds
At the 97th edition of Pitti Uomo in Florence, Trussardi starts again with the Beautiful Minds. After several seasons on the …
Wait @ Pitti 97: Wolm
One of the protagonists of the Urban Panorama section of Pitti Uomo 97 is the Wolm brand, whose soul is …
Wait @ Pitti 97: Woolrich
Woolrich celebrates its 190 years at the 97th edition of Pitti Uomo. The American outwear brand has invited guests in the …
Wait @ Pitti 97: Armani Exchange
Armani Exchange returns to Pitti Uomo with enthusiasm, presenting the winter 2020/2021 in pure 90’s style. At its second participation in …
Wait @ Pitti 97: Diadora
Diadora could not miss to represent tradition and Made in Italy in this edition of Pitti Uomo 97. Brand known internationally …
Wait @ Pitti 97: D.A.T.E.
Among the selection of Pitti 97 there is also D.A.T.E., a brand specialized in handmade sneakers born in 2005 in …
Wait @ Pitti 97: Blauer between fashion and art
THE AMERICAN BRAND ARRIVES IN FLORENCE WITH A COLLECTION AND AN EXHIBITION Blauer brings two important innovations to the men's edition …
Wait @ Pitti 97: Sergio Rossi’s male debut
THE ROMAGNA-BASED SHOE COMPANY DEBUTS WITH THE MEN'S COLLECTION AT PITTI Among the many first times of the 97th edition of …
Wait @ Pitti 97: “A Tribute to Karl Lagerfeld: The White Shirt Project”
Once Karl Lagerfeld said: “If you ask me what I'd most like to have invented in fashion, I'd say the white …
Pitti Uomo hosts K-Way for its debut on the catwalk
Second day of the Pitti 97 edition ended with a great news, K-Way shows for the first time since its …
Wait @ Pitti 97: “Otherwise Formal” the fashion show that celebrates the new male elegance
For this 97th edition of Pitti Uomo, DUST MAGAZINE curated "Otherwise Formal" a fashion show-event held yesterday at the Piazzale della …
Wait @ Pitti 97: Moon Boot
Moon Boot presents at Pitti 97 two collections for the FW2020 season: Sport fashion and Urban Lifestyle. The Italian brand know for …
Wait @ Pitti 97: Sergio Tacchini
On the occasion of this Pitti 97 there was also what has been called a great return: Sergio Tacchini with …
Wait @ Pitti 97: Colmar
Sportswear is again confirmed as a winner for this all-male edition of Pitti 97. We know well the DNA of Colmar, …
Wait @ Pitti 97: Herno
In this ninety-seventh edition of Pitti, we had the opportunity to also visit the Herno Globe, the "container" stand of …
Wait @ Pitti 97: AlphaStyle
Between the most convincing brands in the Pitti Uomo 97 Unconventional pavilion: AlphaStyle brand from Hong Kong founded in 2017 by …
Wait @ Pitti 97: Gabriele Pasini
At Pitti Uomo 97 we also saw the Made in Italy brand Gabriele Pasini, specialized in high quality men's tailoring. …
Wait @ Pitti 97: Duno
Among the most interesting innovations on the first day of Pitti Uomo we have selected Duno, a brand specializing in the …
Wait @ Pitti 97: Banu Footwear
The Unconventional section of this Pitti 97 does not cease to amaze us and gives streetwear enthusiasts new style perspectives …
Wait @ Pitti 97: Umamiism
UMAMIISM comes directly from China, a contemporary brand on the borderline between tech-wear and street. Destroying to recompose is the concept …
Wait @ Pitti 97: Untitlab
A special discover of this edition of Pitti Uomo 97 is definitely Untitlab, a Chinese creative platform dedicated to footwear and …
Wait @ Pitti 96: Wolm presents the new t-shirt capsule with Matthew Taylor
During Pitti Immagine Uomo, the new capsule collection of t-shirts designed by Wolm with the artist Matthew Taylor was presented. Born …
Wait @ Pitti Uomo 96: Shoe presents its new SS20 Collection
More colors and cuts over, in the name of true streetstyle for the Italian brand Shoe that, during Pitti Uomo …
Wait @ Pitti 96: Leftover presents “Removed” an entirely recycled collection
In the setting of the Scandinavian Manifesto at Pitti, Leftover presented "Removed", a collection made entirely from recycled fabrics. Leftover, emerging …
WAIT @ PITTI 96: COLMAR
The path of glory continues for Colmar, a historic brand (I would say legendary), which even founded in 1923 and …
Wait @ Pitti 96: Z Zegna’s man is the spokesman of an ethical lifestyle
Darkness and desert. This is the setting chosen for Pitti Uomo 96 by Alessandro Sirtori through which the Z Zegna …
WAIT @ PITTI 96: BONSAI CLOTHING
Bonsai presents itself at Pitti 96, confirming all the good things it has shown us over the years, of a …
WAIT @ PITTI 96: GRENSON. A legend in the British footwear history
Founded in 1986, Grenson is one of the historic names in English footwear. The brand, in addition to guaranteeing quality at …
Wait @ Pitti: Clarks pays homage to the iconic models on the SS2020 Collection
The Desert Boot. The Desert London. The Wallabee. These shoes - an icon of Clarks Originals - encompass all of …
Wait @ Pitti 96: Baudelaire’s “Les Fleurs du Mal” take shape through the Givenchy’s menswear
The SS2020 men's collection by Claire Waight Keller for Givenchy was presented during the Pitti Uomo 96 fashion trade. The show …
Wait @ Pitti 96: Marco De Vincenzo debuts with the menswear line
Marco De Vincenzo returns with his menswear as Pitti Italics Special Event for the 96th edition of Pitti Uomo Recognized as …
Wait @ Pitti 96: Woolrich Keeps you Warm, Dry and Protected
For the Pitti Uomo 96, Woolrich presented its SS2020 giving its guests an experience that revolves around the three key …
Pierre-Louis Mascia dresses Pitti Uomo 96 and presents the new collection
THE CREATIVE CURED THE PITTI BOYS & GIRLS UNIFORM AT THE LAST EDITION OF THE KERMESSE Pierre-Louis Mascia took care of …
Pitti Uomo: Eastpak presents The School of Life, the 2020 spring-summer collection
THE US BRAND LAUNCHES ACCESSORIES FOR THE NEXT SUMMER IN FLORENCE Eastpak presents The School of Life. This is the 2020 …
#Fuckingprecioussmile: a preview from Pitti Uomo of the latest Wolm social campaign
THE BRAND MADE IN ITALY LAUNCHES THE SOCIAL CAMPAIGN FOR THE TIME OF THE FAIR With the motto Are you ready …
Pitti Uomo: DUNO launches the SATELIGHT capsule, the light parka that lights up
DUNO at the Pitti Immagine International Exhibition for the next SS 20, presents the limited edition SATELIGHT, a journey to …
Pitti Uomo: Arena e Dolly Noir join forces for the spring-summer 2020 collection
IN FLORENCE THE TWO BRANDS PRESENT A CAPSULE COLLECTION Arena and Dolly Noir together. Who would have said that? The historic …
Pitti Uomo: Kinloch spring-summer 2020 and the first holiday-capsule collection
THE MILANESE BRAND PRESENTS ITS FIRST MAN AND WOMAN CAPSULE FOR THE NEXT YEAR IN FLORENCE Kinloch spring-summer 2020. The collection …
WAIT @ PITTI 95: Huemn, at the antipodes of fast fashion. A month and a half to embroider a single sweatshirt!
One month to embroider only one sweatshirt by hand. A month and a half to embroider the long version. I rewrite …
WAIT @ PITTI 95: YLATI
Ylati for years is one of the most interesting names among the avant-garde sneakers made in Italy. Ylati has always been …
WAIT @ PITTI 95: PEZZOL 1951
About 2 years ago I saw the first Pezzol 1951 collection at the Super tradeshow in Milan. I immediately understood that there …
WAIT @ PITTI 95: KRAKATAU
We had already reported Krakatau some time ago, as one of the most interesting emerging outwear brands in the landscape. The …
WAIT @ PITTI 95: DUNO
Duno is a brand of Italian outerwear that in the space of a few years has been able to create …
WAIT @ PITTI 95: CLARKS
Clarks is an extraordinary British brand that has marked the history of footwear and style. Founded in 1825 by the brothers …
WAIT @ PITTI 95: S.T.R.A. LEATHER JACKETS
The first time I saw S.T.R.A., just a few months ago on the account of Alessando Falconieri, owner of the …
Wait @ Pitti 95, Beyond Closet seduces with the Navy
It is the third presence at Pitti Uomo for Beyond Closet, and this time, always within the "Concept Korea" project, …
Wait @ Pitti 95, Y/Project brings the pop-up to the catwalk
The guest designer of Pitti Uomo 95, Glenn Martens received blank page and the keys of the city of Florence …
Wait @ Pitti 95, Moon Boot celebrates its 50th anniversary with a sparkling limited edition
Moon Boot lands on the moon. The iconic brand of snow boots founded by Giancarlo Zanatta in 1969 is 50 …
WAIT @ PITTI 95: Kinloch returns to Florence to present the new collection
After a year of absence Kinloch returns to Pitti Uomo 95. At the Central Pavilion, on the lower level, the …
Special projects of Pitti Uomo: previews, debuts and co-labs
The presentation methods of the companies at Pitti Uomo are enriched, through installations-events or spaces with an increasingly interactive and …
WAIT @ PITTI 95, BRAND TO DISCOVER: WOLM
The 95th edition of Pitti Uomo kicks off tomorrow. From Wait, expect an extensive live report on the best brands …
PITTI BOX, everything is ready for the 95th edition of Pitti Immagine Uomo
The 95th edition of Pitti Immagine Uomo, the global event for menswear and contemporary lifestyle, is ready to be staged …
Wait @ Pitti 94: Wolm SS19
For the 94th edition of Pitti Immagine Uomo, the Wolm brand proposes for the summer 2019 a women's and men's collection, rich …
Wait@Pitti 94: Panizza SS19
For the 2019 Spring/Summer Collection, Panizza is set to present a trilogy of new lines of hats for the 94 …
From Pitti Immagine Uomo 94°: Pence 1979 spring-summer 2019
Today inaugurates the Menswear Fashion Week in Milan and closes the ninetieth edition of Pitti Immagine Uomo in Florence. Like …
Pitti Uomo 94, fashion begins from the color
Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles, will be held in Florence from …
THE BEST FROM WHITE & PITTI: ALBERTO GUARDIANI
Our report among the best brands and products viewed at Pitti and White Milano continues. The time has come to talk about …
THE BEST FROM WHITE & PITTI: TEXAS ROBOT
In this section you will find the best of a month and a half of wandering of our team in …
WAIT @ PITTI 93. RAGLAN UNITED
Let's start our overview in pills of the best seen at Pitti, January 2018 editio with Raglan United, a brand …
WAIT@PITTI 93: PANIZZA
The 93rd edition of Pitti Uomo is enriched with innovations, especially when it concerns those presented by Panizza, a historic brand …
WAIT @ PITTI 92: ITALIA INDEPENDENT
At the last Pitti 92, we loved so much last Italia Independent collection. Let's explain why. The brand founded by Lapo …
WAIT @ PITTI 92: WASTE STUDIO
Waste Studio is a lebanese brand born in 2006 and with an important and very special purpose: having an environmental sustainability. …
WAIT @ PITTI 92: ODX LONDON
Among the emerging brands that we loved most at Pitti one is surely ODX LONDON. The reason is soon explained: the …
WAIT @ PITTI 92: LIMITATO
Among the more interesting proposals about T-shirts met at Pitti 92 we have to mention LIMITATO. This brand was born …
WAIT @ PITTI 92: ADNO SHOES
Adno is of the most innovative, diverse and irreverent shoes ever encountered in the last times. And the fact that …
WAIT @ PITTI 92: HOMS ARTHAUS
Walking around Pitti, in the Unconventional section, our attention has been immediately drawn by Homs Arthaus. This brand was born …
WAIT @ PITTI 92: WEDÚ BY CORÉON DÚ
Born in 1984 the angolan singer and producer Coréon Dú launched his first collection in 2014 naming it WEDÚ BY …
WAIT @ PITTI 92: MASSIMO ALBA
Fashion is a temporary and infinite aesthetic current at the same time, which is set in front of our eyes …
WAIT @ PITTI 92: IF BAGS
We've always been devoted to the iconic satchel backpacks handmade in Italy and If Bags impressed us again. On the heels …
WAIT @ PITTI 92: SORT OF LOOSER
Sort of Loser, (per chi mastica poco l'inglese 'una sorta di perdente') in un modo dove tutti vogliono fare i …
WAIT @ PITTI 92: BIG UNCLE
I had already known and touched with my hands the Italian brand Big Uncle, founded in 2011 by Riccardo Moroni …
PITTI UOMO, THREE SS18 FASHION SHOWS SELECTED BY WAIT
Pitti Uomo 92, in the fantastic scenario of the city of Florence, has offered some brilliant shows, which opened the …
WAIT @ PITTI 92: ORIGINAL PENGUIN
We have always been great fans of Penguin, the brand with embroidered penguin on the chest. In Europe and Italy, in …
PITTI UOMO: DISCOVER NEW BRANDS SELECTED BY WAIT
Pitti Uomo is ready to enter the stage in Florence from 13 to 16 June 2017, with new and exciting …
WAIT @ PITTI 90: UMBRO X HOUSE OF HOLLAND
Umbro is an English brand that for the general public is synonymous with sportswear. Yet Umbro for several years, is …
WAIT @ PITTI 90: MITCHUMM
Take a look to the novelties from Mitchumm. As always the strong point of the Italian brand are the original and …
WAIT @ PITTI 90: HAIKURE
Ecology is in the foreground and increasingly felt by consumers in all sectors. But when a label rests only on …
WAIT @ PITTI 90: KRAMMER & STOUDT
Inside the Pitti, a special section in collaboration with Liberty Fairs was dedicated to American brands. In this area, by …
WAIT @ PITTI 90: MOSES
Reported during last Pitti as one of the revelations of the moment, the slippers Moses, Israel's brand, recur in this …
WAIT @ PITTI 90: NAIS
Nais, brand under the umbrella of Minimarket, shall be directed towards a very clear identity: active sportswear, quality and cleanliness …
WAIT @ PITTI 89: WELL/CRO
The brilliant idea comes from the duo Pierpaolo Peroni and Sergio Pappalettera and meets the team Minimarket. Thus was born …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
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