Second day of the Pitti 97 edition ended with a great news, K-Way shows for the first time since its debut to consolidate its imminent relaunch.
French brand born in 1965, it immediately established itself among the excellence in the casual world of waterproof raincoats, recognizable for its colorful, fresh and dynamic style.
The show knows how to tell the characteristics of K-Way through a series of looks for men and women proving to have all the cards to compete in the contemporary scene. On the catwalk, the most iconic models of oute rwear – rain and windproof jackets – whirl, alternating classic and recognizable designs with updated ones elaborated in a spectacular fashion show inspired by the history of the brand with a reference to its famous slogan “Let it rain“.
We can say with certainty that K-Way has hit its target in bringing together classic and new in the evolution of a contemporary icon.
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