The brilliant idea comes from the duo Pierpaolo Peroni and Sergio Pappalettera and meets the team Minimarket. Thus was born the brand Well /Cro a name that hides the magic word: the Velcro, which is the material that is the foundation of this brand. Well /Cro is indeed a brand built on a precise concept. Clothes convertible, thanks to the addition of patches, that can be removed, put, move, and you can also buy separately in a sealed bag: this allows to revolutionize the look of each item, at any time and express your status with logos, writings and drawings.
The idea is potentially a bomb and the brand has been treated with kid gloves to start it in the best way: was sipped, entered the right stores, starting from the preview in the corner dedicated inside the Rinascente.
A few days ago the brand was presented at Pitti has made a great impression. We jackets, bombers, shirts and even a number of t-shirt. On the latter there aren’t patches, but the logos designed by the magic hand of Sergio Pappalettera (artist, illustrator and author of some of the best album covers of Italian history) are printed, since the type of product, for its lightness would not support the weight of patch and velcro.
An original and brave brand that we follow to see how it will be appreciated on the market in the coming months.
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