More colors and cuts over, in the name of true streetstyle for the Italian brand Shoe that, during Pitti Uomo 96, presented its new SS19 Collection.
Born in 2007, almost as a joke, the project (which first bore the name “Shoeshine”) started in Emilia Romagna in the first place, from an idea by Marco Samorè, especially thanks to the fleece trousers, obtaining an excellent response from of the market. Marco then joined forces with Andrea Curti, to transform an idea into a real brand.
Thus, within a decade, Shoe became one of the most well-known street brands. And, of course, it could not be missing in the Florentine setting, where its coveralls, sweatshirts and Bermudas have attracted attention thanks to the brilliant nuances and original fabrics.
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