One month to embroider only one sweatshirt by hand. A month and a half to embroider the long version.
I rewrite it in capital letters because maybe you did not understand correctly: ONE MONTH AND HALF = 1 ONLY HAND-EMBROIDED SWEATSHIRT. This is the necessary time, and nothing else, to create this masterpiece. The same that needs a tapestry to be braided by wise fingers.
This is the wonder of fashion, where mass-market is strongly opposed to quality craftsmanship.
But here the comparison between fast-fashion (fast, both in the realization and that fast also for the type of ‘consumption’) and what I could define ultra-slow-fashion, becomes something extreme and impressive.
But in a market that is increasingly mass and increasingly fast, those who have the economic possibilities, and the desire to be unique, today has more and more interest in finding its own niche. It is here where these brand-jewel can be born and live.
The brand you see photographed here, is called Huemn and comes from India, and this is also a big news, because rarely, at Pitti we interface with Indian brands.
Naturally, a garment that needs more than a month’s work has its logical price: the sweatshirts you see here will come out over 2000 euros. But considering the result and the time taken, we are far from astonished.
There are also other types of garments that bear witness to the brand’s creativity, where embroideries and padding give life to real animal faces.
Find some pieces also on the site: www.huemn.in
Surely a brand to love, and to follow. We hope that some of our readers will also have the chance to buy it.
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