At the 97th edition of Pitti Uomo in Florence, Trussardi starts again with the Beautiful Minds.
After several seasons on the Milanese catwalks, Trussardi returns to Pitti Uomo with a stand set up inside the Cortile del Teatrino, marking a real turning point that, at the product level, the brand intends to deal with the Beautiful Minds.
The one proposed by Trussardi is a path of multi-level collaborations with some selected creative talents that gravitate around the world of fashion and lifestyle.
Artistic minds, passionate about the prêt-à-vivre of the greyhound brand, blend their style with the brand’s DNA.
The first of a long series of events was the Autumn-Winter 2020 collection conceived and created by Giorgio Di Salvo, creative director of the cult brand United Standard.
But the best part is yet to come.
The offer in fact, will not be limited only to collaborations with the Beautiful Minds.
Maela Mandelli, appointed CEO of the brand, has in fact developed a structured collection that includes three product segments, under the unique umbrella of the Trussardi label.
Stay tuned here to find out all the Trussardi developments!
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