Between the most convincing brands in the Pitti Uomo 97 Unconventional pavilion: AlphaStyle brand from Hong Kong founded in 2017 by Ivan Chan is a streetwear brand.
Recognizable by its unique hand-done cut-and-sewn styles.
Combine different materials like flannel, denim, chambray, corduroy and patchwork, AlphaStyle provide an approachable designer experience with beautiful everyday classics accented with touches of madness.
AlphaStyle embrace the men style with sleek and clean lines and women style embody youth elegance.
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