Among the favorite discoveries selected by us at Pitti 97 there is certainly DOPPIAA. A brand founded by two longtime friends such as Albert Carreras and Alain Fracassi (the choice of name for the brand is explained) whose collections are 100% Italian labor: passion, savoir-faire and good taste are expressed in their garments by Mediterranean flavor, obtaining a sunny and colorful elegance.
“Solar elegance“, because we live an era of epochal turning points and great changes, including those of fashion: lifestyles, concepts of elegance and style change, even if anchored to fundamental values, and they constantly take on new forms and variations, going to fade what are the boundaries between formal and informal.
For Doppiaa, taking care of yourself means playing ironically with the perception of ourselves and the idea that we would like to give to the world, choosing combinations of particular fabrics, refined cuts, unusual colors and surprising details.
A perfect synthesis of modern men’s clothing, it is no coincidence that the brand was positioned in the “Futuro Maschile” pavilion: it was also selected for “Otherwise Formal“, the fashion show-event organized by DUST MAGAZINE magazine in the central pavilion of the Fortezza da Basso.
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