On the occasion of this Pitti 97 there was also what has been called a great return: Sergio Tacchini with his fashion show at the Roster’s Tepidarium, which brings the brand’s new course to the fore.
Brand now owned by China, he was one of the first to revolutionize the concept of sportswear: it was responsible for the importance of a testimonial also in the sports field, as well as the use (at the time daring) of colors on the tennis courts and the management of licenses with the use of certain logos clearly visible on the uniforms.
With the parade in this very suggestive Florentine location, inspired by Art Nouveau, 50 years of the brand are celebrated and the recent restyling curated by Dao-Yi Chow.
The CEO Sergio Tacchini has always been able to balance resourcefulness with good taste, without ever exceeding, so as to expand over the years a proposal of classic and timeless clothing, capable of meeting the Made in Italy standards.
The task of the new Chinese creative director is therefore very complex, since it has a vast archive and a very long history to study. This FW 2020 is all based on the desire for revenge and the concept revolves around the meaning of movement and tribe, of how both intertwine and unite perfectly, taking inspiration from the crews of the past who have adopted the Tacchini brand over the years. Street slang alongside bourgeois education give way to logomania, lettering and volumes on the rise in line with contemporary trends.
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