Work in progress | Pierre-Louis Mascia a Pitti Uomo 96, the stand curated by Benoît Bonnemaison-Fitte
THE CREATIVE CURED THE PITTI BOYS & GIRLS UNIFORM AT THE LAST EDITION OF THE KERMESSE
Pierre-Louis Mascia took care of the wardrobe of the staff in charge of the management and care of the Fortezza Da Basso, the place where Pitti Uomo 96 ends on Friday, June 14th. Visitors of the fair will surely have seen the outfits of those that are defined the Pitti Boys & Girls.
The French designer, famous for being a true creative and color wizard, collaborated with Pitti Immagine for the shirts worn by the staff. And for the occasion he thought of a bandana print combined with animalier elements, recovering a nineteenth-century vintage taste. In fact the pattern comes from the reworking of Indian paisley designs. They are transformed into the shirts of the Camargue cowboys – les Indienne de Nimes – and updated in a street-style key. Where is it? On the bandanas of the gangs, in America: a single distinctive sign that unites cowboys and Geronimo, Tupac Shakur and Axl Rose.
Historical note: the print in question is a classic of Mascia’s production. So much so that the creator used it for the first time in the 2015 spring-summer collection.
Pierre-Louis Mascia e Benoît Bonnemaison-Fitte
PIERRE-LOUIS MASCIA SPRING-SUMMER 2020 COLLECTION
In Florence, the designer didn’t just create the shirts for the staff. Indeed Mascia presented the wardrobe for next summer, entirely produced in Italy thanks to Achille Pinto’s company. For the occasion, the creative called Benoît Bonnemaison-Fitte – a craft designer of still and animated images – who customized his stand.
The New Radicals is the title of the collection. It is a fusion of the inspiration and aesthetic of the two artists from Toulouse. «Bonnemaison-Fitte’s creativity has resulted in a pictorial and material intervention, expressed through the fluorescent red acrylic pigment on the rough boards of the fir wood used for the construction of the structure.» They explain from the brand.
In fact «The stains are a re-interpretation of the characteristic animal print of Mascia and their realization on the raw material is imagined at a macro level and then goes into the detail of the pictorial gesture that is repeated, rhythmic and full of energy.»
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