UMAMIISM comes directly from China, a contemporary brand on the borderline between tech-wear and street.
Destroying to recompose is the concept of the brand, taking inspiration from the underground music and military uniforms of the soldiers of the First World War.
Completely eclectic influences for this collection that are manifested in all its garments: oversized and mini pockets, maxi zippers, side bars and layers of different fabrics combined to make the outerwear as functional as possible.
Everything is made extremely minimal in contrast with a pastel color palette rich in shades of warm tones.
A brand to keep an eye on in this edition of Pitti 97, suitable for an audience looking for something unique.
Official site: //www.instagram.com/umamiism/
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