Ercole Cellino, took over the historic luxury multibrand the Duomo di Novara 3 years ago, and today announces the opening of a new boutique in Chamonix. The opportunity is great to have a chat with the entrepreneur to tell us
Lidl sneakers arrived also in Italy last Monday, a phenomenon that had already caused a sensation and which we had told you about. A brilliant marketing move by the German supermarket chain, which perhaps even went beyond the expectations of the
Suprise! It sounds like a joke but it’s not. This is the announcement launched on its Social Networks by Burger King (precisely from the Official Burger King Italy Facebook page.) Will it solidarity or very clever marketing action? Maybe all
Ugly object, son of a Frankestainian fusion, or stroke of genius? This Reebok release that has surfaced online on the Japanese site Rakuten seems to divide the public opinion. The sporty form of ‘trail running’ inspiration of the classic Reebok
Ladies and Gentlemen: the most talked-about pack of the last months, the collaboration that all sneakers enthusiasts expect: Nike x Off-White. On this post we will keep upgrading to release the best possible informations as we will have in real
the heritage of the American denim-brand Levis meets the sartorial style of the great Japanese designer Junya Watanabe from Comme Des Garçons For years and years Junya Watanabe from Comme Des Garçons has collaborated with Levis, delighting us with wonderful pieces that bring the
The perennial struggle between dream and reality. The dichotomy between the dream world and the concrete one. Between the most heated fantasy and the boredom of work, of daily routine. This is what the ELEVATE video tells, to be released
Released in a few days these Jordan Max 200 “Black / Electric Green”. There is little to say … It’s the wonderful trashy thing that we like to die from time to time. Jordan logo embroidered on the tongue and
Converse launches 3 new models that fall under the umbrella of the new CX line. The American brand takes some classic silhouettes and redesigns them from the stylistic point of view by making use of new materials. In summary, the
In a busy life of business, travels, office, sport,urban passages through vehicles, bicycles or vehicles belonging to the so-called ‘smart mobility’ … Black Ember, American brand based in California, presents the New Forge Pack-20 the commuter bag that has convinced me
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetsyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
