Woolrich celebrates its 190 years at the 97th edition of Pitti Uomo.
The American outwear brand has invited guests in the customs area of via Valfonda a few meters from the Fortezza da Basso for an experience“subzero”: recreating the environment of a mountain forest in the middle of winter, with snowflakes and the wind whistling through the trees.
The American outwear brand has invited guests in the customs area of via Valfonda a few meters from the Fortezza da Basso for an experience“subzero”: recreating the environment of a mountain forest in the middle of winter, with snowflakes and the wind whistling through the trees.
The unexpected surprise is the Infinity parka installation hidden in a secret room visible only from above, its mirrored walls infinitely reflect a’ssymmetrical exposure of Arctic parka multicoloured.
In this magnificent installation, Woolrich presents the capsule collection Arctic parka, a collection that sees a different reworking of the brand’s iconic garments divided into three themes: Luxe, Tech and Eco, a combination of innovation and urban style that characterizes the brand.
The Luxe Arctic parka made of wool tweed produced by the wool factory Ing. Loro Piana is the fusion of luxury and functional aesthetics, The Tech Arctic parka instead is the emblem of urban elegance and innovation thanks to the structure in Gore-Tex that makes it breathable, waterproof and windproof, last but not least The Eco Arctic parka originally developed for an Antarctic expedition by Richard E. Byrd in 1939 is reinterpreted in a contemporary key with the use of waterproof and windproof fabric in organic cotton, a lining made of recycled polyester, a padding in recycled feather and buttons in beet, also comes with an internal pocket to carry a reusable bottle.
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