The collaboration between Facebook, Luxottica and Ray-Ban has given birth to a new generation of smart glasses, the Ray-Ban Stories. Fashion …
A Cold Wall, a streetwear brand created by Samuel Ross, has launched a new eyewear collection in collaboration with the …
After the success of the first collaboration, the duo made up of street brands Gentle Monster and Ambush gets back …
Genderless and with a rock attitude, we caught a glimpse of the new Palm Angels glasses this winter with the SS21 …
For anyone familiar with (literally) centuries-old fashion icon Iris Apfel, an eyewear capsule is as much in line with her …
The Spanish brand Paloma Wool debuts with its first eyewear collection. Paloma Wool releases a capsule collection that includes two rectangular …
Looking for new talents Wait! today stops to observe a category that is very rarely considered and almost never gets …
The two sportswear brands Oakley and Stüssy, cornerstones of the Californian 00s beach aesthetic, have combined their own heritage for …
The Parisian fashion house Paco Rabanne designs a line of sunglasses together with the luxury eyewear brand Linda Farrow. The …
An eyewear collection with a retro flavor. For spring 2021, Marine Serre has collaborated with the Korean brand Gentle Monster to …
Pokémon remain an evergreen theme and fashion houses are 'dusting off' it to give a new appeal to their 2021 …
In 2020 20.21 is born. Why? Because 2020 is imperfect, to be overcome, to be bypassed without looking back. What …
Etnia Barcelona, a well-known independent eyewear brand, is often inspired by art and culture and never misses an opportunity to …
"Modern artisans" define themselves as the creators of the LAMARCA brand. Inspired by art and nature, they create small works …
This week we have selected another unique product for you: a pair of Gucci sunglasses with gold chains! The square-shaped glasses …
Born in the summer of 2008 in Ibiza by Alessandro Forte and Stefano Ottone, GLASSING is a constantly growing Made …
The MYKITA x MM6 capsule collection is now online! The object of this collaboration is the radical experimentation with construction and an unconventional …
The first collaboration between the eyewear brand Persol and Stone Island is inspired by the classic archival models of the …
Woolrich's tradition joins the RETROSUPERFUTURE design by celebrating the craftsmanship excellence of the two brands with a special capsule. On the occasion of …
Oliver Peoples is a glasses brand born in 1987 and caught by Luxottica in 2017.The brand is become a true …
After the debut during the SS 2020, the eyewear collection of Helmut Lang with Mykita is now available! Helmut Lang’s eyewear glasses, created …
The English brand Represent, presents the first collection of sunglasses entirely designed by the Heaton brothers, founders of the brand. The …
Kris Wu designed the "Gentle Wu" collection with Gentle Monster. Kris Wu, an internationally renowned artist, known as an original member …
"Slow fashion for the route to the easy life" is the motto of Sheriff&Cherry, an independent brand of eyewear and …
The Korean eyewear brand Gentle Monster, has presented a capsule collection with the k-pop star Jennie Kim, member of the BLACKPINK. In occasion …
Hungarian brand who che trasforma vinili in occhiali Imagine taking an old vinyl from your parents and listening to it, with …
Today we are talking about an essential accessory in my opinion: sunglasses. Have one to match to any outfit, collect them, …
The time is approaching when sunglasses will be an indispensable friend, even to simply go shopping. One of our favorite Eyewear …
THE TWO BRANDS WORK ONCE AGAIN AND PRESENT THE SPRING-SUMMER 2019 COLLECTION The new Mykita x Bernhard Willhelm sunglasses capsule is …
THE ALL-ITALIAN BRAND CELEBRATES 10 YEARS, A DECADE BETWEEN DESIGN AND A PERSONAL INTERPRETATION OF ACETATE Vanni eyewear. Two words that …
MADE IN ITALY IS ENVIRONMENTALLY SUSTAINABLE WITH THE ITALIAN EYEWEAR BRAND For many it is just a buzzword, but eco-sustainability according …
Gentle Monster, the South Korean brand of sunglasses and eyeglasses founded by Hankook Kim in 2011, is back with a …
The innovative RETROSUPERFUTURE eyewear label has launched a new project influenced by street culture and sports design. The new VISION …
The sunglasses collection for this autumn-winter 2018 by Pomellato is of a summer flavor. It is in the colors, typically …
Following the classic retro style, Chimi Eyewear returns to the limelight with its renewed "See Through" collection, presenting three models …
Between glossy magazines and appearances on the big screen, British model and actress Lily Cole is known for her efforts …
Sunglasses are a must for the summer seasons, and Balenciaga‘s latest shades will keep you cool all season long. The oval …
It's pop, cool, irreverent and eccentric. No, it's not Madonna in her latest video, but the Gucci Monocolor Style collection …
MYKITA, the famous Berlin-based eyewear brand, teams up with designer Martine Rose to launch a new model of sunglasses. The frame is …
Tuxedo. It is a very elegant item of clothing for men to wear only for special occasions. There are few …
"There are those who wear sunglasses to have more charisma and symptomatic mystery." Thus he sang Franco Battiato in 1981, …
The story of Ray-Ban is a story of reinvention. Since the creation of the Aviator eighty years ago, Ray-Ban has …
One is called Rim, the other Acetate Bumper. The first is the line of men sunglasses signed by Bottega Veneta, …
Polaroid, international leader in optics and polarized lens technology, celebrates 80 years. The brand was founded in 1937, and this …
At the last Pitti 92, we loved so much last Italia Independent collection. Let's explain why. The brand founded by Lapo …
From general to detail. Condense into a small object, a glasses, his world, as rational as creative and fluid. It …
An icon that reinvents itself, that read again itself in the contemporary space. It is the modus operandi used by …
There is no item of clothing that is wrong with a pair of glasses. In the front row at fashion …
"Eureka!". Carlo Perissinotto, Venetian designer, must have exclaimed this ancient word when he experienced the moment that led him to found …
Today Polaroid has delivered us a welcome packet. Once discarded, we got to find out live and test the new …
Enhance that part of human body that makes us all, without distinction, visually recognizable and unique: the iris. This is the …
Glasses as a synonym for uniqueness. In a world where the trend is increasingly omologation and to be "logged" is …
Last July we presented you the big news of the Italian brand of sunglasses Super. In an industry where it seemed …
What was missing to Wait Order was just that. A brand of sun glasses made in italy combine design and …
Difficult when it comes to sunglasses, you can really tell something new, or even innovative. This time we find ourselves in …
Sunglasses brands that make high quality and sophisticated design you see them (thankfully) a lot; But few are those who …
There are trends that last a season or maybe two. Others are eternal because they hark back to style and …
Know-how, research and style. This is what Vanni and Cristiano Burani have in common. It is thanks to these features …
What's at the end of the rainbow? Perhaps this is the question that inspired the design team of Polaroid, before …
The story of Super (or Retosuperfuture) is an extraordinary story. Founded by a small explosive idea. To relaunch the Rayban Wayfarer, …
Take a young and ambitious entrepreneur and attach it to the idea of creating a brand that encompasses several concepts …
A few years ago they entered the market a brand of watches were called Wize and Ope and aroused some …
We no need many words to talk about brands that have a serious background, often numbers are enough. Spektre was founded in …
Is it possible to create from scratch a brand of glasses made with the highest quality materials and tailored design …
Exclusivity. This is the commitment that Vanni continues always in achieving its glasses. Also for the summer season makes no exceptions: …
"Italian Holiday". This is the name of the collection that Super by Retrosuperfuture achieved for this summer. Two features are …
Founded in 2008, the Danish brand Han Kjobenhavn, is one of the spearheads of 'urban' combed 'Scandinavian emerging. Clothing with clean, …
Extremely thin, appear to be printed on a paper, but are real and resting on a white support.
It's now historic the collaboration between the designer Bernhard Willehelm and Mykita, the Berlin eyewear brand. The octagon …
It's very difficult to see recycle and style going on the same way together. Sometimes, unfortunately, one thing excludes the …
The inspiration of VAVA Eyewear comes from a post-industrial society and the growing conviction of belonging to the post-human era. His …
Fashion turning point of Google Glass is in the hands of Diane Von Furstenberg. Eight different tones for five …
Let's go in Brasil for the Fifa World Cup. Even Lacoste, a brand that was born from the homonymous tennis …
Thebirth and diffusion in large-scale of Instagram has produced millions of aspiring photographers, millions of selfie, but not only. On …
13&9 is an interdisciplinary design collective born in Gratz in 2013 by Austrian architect Martin Lesjak, founder of the Innocad studio, and …
Sunpocket is an eyewear brand rooted in the culture of skiing and surfing. Its history dates back to the late 1970s …
In recent seasons, Valentino get a bull's eye with two trend exploded forcefully "on the road": studs and camouflage. Some shoes …
Alero Design, after creating big hype around glasses rimmed in rubber (almost indestructible), broadens its range presenting the 'formal collection'. It is …
After years of hard production made in Italy, the boys of Camo came to Japan to work with Platoy, a brand …
Sunglasses made of wood with used skateboards? We have already seen but these from Diamond Supply Co. are among the …
Choosing a new frame, usually one of the elements to consider is the material of the same. But if we …
A brand to keep on mind and of which we hope to soon provide better pictures.
Even if the Hello Kitty icon abuse has really killed us in recent years, those of Super have been able to invent …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
