Ecology is in the foreground and increasingly felt by consumers in all sectors. But when a label rests only on this principle, thinking that this will just sell a product, it’s wrong.
In cars arrived Tesla to show that green cars could also be very beautiful, as well as efficient and fast.
In fashion many brands are understanding. Understood that very well, or does it very well Haikure. Brand with a very ‘Japanese name’ but in reality totally Italian.
The word Haikure comes from the union haiku, poetic Japanese minimalist poem inspired by Nature, with the ending of the terms nature, well, future.
Ecology talking about the brand is literally cutting edge by making use of eco-sustainable fabrics, but doing something that I, honestly, I had never seen: equip every garment of a QR code attached to each card that can ‘be scanned with the ‘use of any smartphone to be able to immediately draw the whole of the fabric chain
Sustainability is both material (organic cottons etc.) and treatments ( low-temperature washing etc.) And to learn more please visit the official website.
But then ‘the brand, as mentioned, it pointed out that fashion is beauty: and here also, is expressed at high levels.
Are gorgeous textures of the garments, such as pants, the check fantasies far from trivial, and combinations of tones (white and blue, cream and burgundy) simple but never banal. Always very interesting a series of garments, where the white is the protagonist but raw cuts give life to fraying that emphasize the tailoring construction and quality.
Official site: www.haikure.com
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
The 60s in the co-lab “La Vacanza” by Donatella Versace and Dua Lipa
Donatella Versace and Dua Lipa together for Pre Fall 23 to celebrate the Italian summer. The co-lab between fashion and …
Fashion and design: an open dialogue
From the very early 60s, the artistic dimension that followed the economic, artistic and scientific renaissance saw fashion as the …
