From Pitti Immagine Uomo 94°: Pence 1979 spring-summer 2019

Pence 1979 ss19

Today inaugurates the Menswear Fashion Week in Milan and closes the ninetieth edition of Pitti Immagine Uomo in Florence. Like every year Wait! Fashion is present and among the brands that have caught the attention there is certainly Pence 1979, a made in Italy reality whose collections are designed by the fashion designer Dora Zecchin.

Pence 1979 ss19

The male wardrobe for the upcoming summer season, designed by the creative, contains the imaginative inspiration “from the African landscapes and the evocative colors of their sunsets, characterized by an explosion of reds, violets, yellows, blues.” She tells Zecchin. And in fact, while maintaining the minimal shapes and the tailor cuts, typical of the company’s aesthetic trait, shirts, jackets, t-shirts and trousers light up colors and flavors found on the continent bordering on our own, but divergent for cultures and customs.

Pence 1979 ss19

“The novelty of the collection is the return to the origins of the brand, choosing as protagonists the fabrics that almost all are the same for both men’s and women’s collections.” Thus emerges the concept of an a-gender fashion, very in vogue, despite recently it seems to be the romantic allure of other fashion brands to keep up. Among the items to mention are the sweatshirts and t-shirts made of fine Japanese jersey decorated with embroidery of monkey’s party and Ndebele dolls, to which are added “the special denim canvases of the five pockets in orange, violet and mud”, making part of the capsule collection with the typical fabric of jeans.

Pence 1979 ss19

Beyond the technicalities, what you like about this collection is its light, fresh being. Made not only according to trends but also recovering the essence of Pence 1979, a brand capable of reinventing itself over the years with cunning and courage, knowing how to be itself despite the critical weight of time.

pence1979.com