For this 97th edition of Pitti Uomo, DUST MAGAZINE curated “Otherwise Formal” a fashion show-event held yesterday at the Piazzale della Ghiaia in the Fortezza da Basso.

Entitled “Otherwise Formal / Formality, a question of quality”, the show gave a touch of verve to the Pitti Uomo event, giving life to those clothes that we used to see hanging and inanimate on the stands.
The main focus, however, was to celebrate one of the major contributions made by the men’s fashion show during all these editions: the overcoming of the boundaries of what can be considered formal and the rules of elegant style.
All this was possible thanks to the constant exercise of the event in the conjugation of apparently very distant elements, such as the sartorial taste and the codes of the most classic styles, with casual clothing and sportswear.

These aspects of the “everyday-wear for the everyday man” were therefore celebrated according to the magazine’s original point of view in a show that saw 25 looks made up of clothes and accessories taken from the FW 2020/21 collections of about thirty exhibitors, including Corelate, Ahirain, Raeburn, Pierre-Louis Mascia, Drumohr, Roberto Collina.
The fashion show was not only an immersive experience in a new perspective of male elegance, but in fact it put us in front of the question: “What is the new formal today?”.
For the answer … you just have to browse the gallery!
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