Darkness and desert. This is the setting chosen for Pitti Uomo 96 by Alessandro Sirtori through which the Z Zegna SS2020 men’s collection was presented.
Desertification is an environmental challenge of our time and it must be considered as a threat to global wellbeing. For over eighty years, Ermenegildo Zegna has been at the forefront in developing reforestation and environment preservation, which resulted in the outstanding Oasi Zegna in Biella, Valdilana Region.
In keeping with the company’s continuous commitment to a sustainable world, with the SS2020 season, Z Zegna embraces an ethical lifestyle, through a conscious choice of materials and techniques. In this perspective, the concept of desertification is not only the inspiring theme of the Artistic Director Alessandro Sartori‘s distinctive and authentic vision, but is a reflection of a mindset shaping the present and the future of the brand.
In a deserted setting installed at the Teatrino Lorenese of the Fortezza da Basso, the garments emerge from the sand, while the unexpected video projections around them outline an imaginary desert in which real and virtual merge.
Materials crafted from up-cycled and recyclable fibers, water-friendly treatments and washing processes, as well as fibers blends, are the invisible stitches conveying Z Zegna’s mindful approach to to urban and avant-garde refinement.
Conceived for contemporary metropolitan explorers, the collection perfectly matches ultra-lightness, high-performance and unquestionable style. Deconstructed silhouettes are manufactured from featherweight materials, which are left unlined or feature electro welded membranes fusing into the external layers.
Continuing in the wake of the avant-garde, Z Zegna is also evolving its TECHMERINO™ WASH&GO project, focused on the use of pure anti-fold merino wool, which offers new material and color effects in a chromatic swirl that evokes the surprising colors of the desert at sunset. The deep rust is peppered by prismatic accents, the nocturnal indigo is refreshed with off-white and orange shades, while desert and khaki neutrals are paired with the neon boldness of lime green and pink red.
The men’s wardrobe for next summer consists of loose outwear style, including windbreakers, anoraks and bombers, sporting a charming mix and match of shiny and mat textures, paired with three different shaped pants: slim, cargos and carrots.
The looks are complete by the new urban style shoes: the iconic A-MAZE sneakers with chunky sole are juxtaposed to high-tech sandals and chukka boots with a lived-in effect, which set an adventurous utilitarian aesthetic.
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