Armani Exchange returns to Pitti Uomo with enthusiasm, presenting the winter 2020/2021 in pure 90’s style.
At its second participation in the Florentine fair, the brand created by Giorgio Armani returns to its origins by immersing the visitor in a contemporary street-style: true DNA of the brand.
The Armani Exchange at Pitti Uomo 97 is a real experience, starting from the futuristic setting on the stairs leading to the Sala Della Scherma, goes through a corridor of mirrors and lasers to get to the presentation of the new collections and end up in the Armani Luna Park.
Bright colours, all-over prints, oversized shapes outline the winter 2020/2021 collection, which also presents the series ‘back in the years’: bombers, t-shirts and sweatshirts inspired by advertising campaigns of the years ’90.
Blue, neon green, red and black are the colours of the capsule Armani Exchange in honour of the Pitti, which features parka, waterproof, extendable backpacks sports caps AX logos.
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