The 95th edition of Pitti Immagine Uomo, the global event for menswear and contemporary lifestyle, is ready to be staged in Florence from 8 to 11 January 2019.
Pitti is a world that evolves from an edition edition to represent the most current movements in fashion through projects with a unique style. With 1,230 brands at this edition, of which 542 overseas (44% of the total), the geography of the ever-widening spaces (60,000 square meters) and precise, reflects on one hand the accurate work of defining its sections, on the other study of new presentation methods with displays and set-up projects designed to best describe new brand mixes, but also new identities of men’s fashion.
The Pitti Box, the guiding theme of this edition, is a tribute to the common character of all the Pitti Immagine salons: that of being the Surprise Box, extraordinary containers of ideas and innovations to be opened and changed from season to season to tell the most new vibrations of fashion and lifestyle.
At this edition, a focus on the sections that delineate the research in menswear today and on forward-thinking areas: projects that combine outdoor passion and fashion attitude, tell the new souls of the athletic-minded wardrobe and unveil the creativity of young global artisans.
Alongside the new generation of talents from Northern Europe and the Far East, high-end streetstyle and cutting-edge design tips. All this without forgetting the heart of the tradition of Pitti Uomo, the excellence of the companies of the new classic, along with the brands that embody the modernity of sportswear.
With the unique atmosphere of Pitti Experience, which in January will be further enhanced on the digital front by e-PITTI.com, with the go live of the brands anticipated on the days of the show.
The news in the geography of the salon
The main foreign markets of reference will involve as many as 15 nations as Japan, Germany, United Kingdom, Holland, Spain, Turkey, France, China, Switzerland, Korea, United States, Russia, Belgium, Austria and Sweden; all divided into 13 sections:
_ Pitti Uomo, Pop Up Stores, Fashion At Work, HI Beauty
_ Futuro Maschile, Make, Touch!, Other Men, Unconventional, I GO OUT
_ I Play, Urban Panorama, My Factory
Brand new and surprising mix for FUTURO MASCHILE
Presents a new brand new mix Futuro Maschile, the most advanced contemporary-classic menswear workshop, always one of the most visited sections of the show. Ultra-selected collections dialogue with a proposal from the soul of research sportswear and a surprisingly new and more open product incursion. An expansion of perspective also witnessed by the new set-up concept at the Sala delle Nazioni, curated by Alessandro Moradei.
Among the names: Alden New England, Bailey of Hollywood, Brooks England, Camoshita United Arrows, Cohérence, Duo, Giancarlo Rossi, Miansai, Pantofola D’oro 1886, Pero By Aneeth Arora, Pezzol 1951, Pierre Louis Mascia, Project Twlv, RM Williams, Rewoolution, Roberto Collina, Ron Dorff, Rov, Schimmel, Stutterheim, Sunspel, Swims, T-Jacket, Teatora, Tela Genoa, Ten C, The Gigi, Thibierge Paris, Trajan.
“Outdoor Meets Fashion, Fashion Meets Outdoor”: the mantra of I GO OUT
After the success of the launch in June, the project that interprets the outdoor style grows and enhances its connections with the fashion dimension. GO OUT celebrates the meeting between the passion for outdoor sports and the most advanced stylistic research. Collections that combine impeccable style and performance, functionality and design ambition: products from all over the world that combine quality, functionality and design. At the Sala della Ronda, with a layout by Andrea Caputo Studio. Among the names: 24bottles, And Wander, Arc’teryx Veilance, Danner, Diemme, Element & Griffin Studio “Future Nature”, Phase Factory, Goldwin, Griffin, Harvest Label, Hi-Tec, Hoka One One Sky, Mountain Research, Ræburn , Sease, Serac, Teva, Topo Design, Woolrich Outdoor. New names: Aeance, Arctic Explorer, Descriptive Allterrain, Hi-Tec, Isaora, Snow Peak, Timberland X Raeburn. Also present is LES OTHERS, the magazine dedicated to outdoor clothing.
The premium streetstyle enriches the underground soul of UNCONVENTIONAL
To the Archives, a layout entirely renovated by Storage Associati welcomes a brand mix even more research for UNCONVENTIONAL, the project reserved for the most gritty declinations of luxury streetstyle, which embraces new contaminations without losing the underground spirit. A journey through exclusive collections, for a hyper contemporary wardrobe and agender, and projects that combine athletic-minded dimension and fashion attitude. Among the names: Artselab, Bruno Bordese, Eleanor McDonald, Flower Mountain, Goths, Gr1ps, Hannes Roether, Huemn, Index Study, Limited, MCQ, Measponte, Omc, Poliquant, Thom Krom, Transit Uomo, Tsung, Unawares.
TOUCH !, “The Most Eclectic Wardrobe” in its most international expression
Experimental and international approach for Touch!, One of the leading sections of the show. At the Medici Pavilion, an ideal stage for cutting-edge styles that features the set-up set up by Andrea Caputo Studio. Among the names: 1×1 Studio, Atelier & Repairs, Barena, Béton Ciré, Buttero, Captain Santors, Children Of The Discordance, Danton, De Bonne Facture, Delirious Eyewear, Eat Dust, Fiorentini + Baker, Geym, Grenson, Hansen, Harris Wharf London, Ioweyou, Knitbrary, LF Lidfort, Luca Larenza, MX Maxime Simoens, Milan 140, Nanamica, National Standard, Nilmance, Raglan United, Se ‘by Icho Nobutsugu, Seil Marschall, Superduper Hats, Timex Archive, Yuketen.
The exclusive figure of MAKE, THE NEW MAKERS
It confirms its hyper-refined trait MAKE, the project that enhances the new generation of artisans from all over the world. On stage with a precious concept, a selection of collections and special objects, where the savoir faire of the invoice is accompanied by contemporary appeal. At the Sala del Rondino, a “Cabinet of Curiosities” curated by the designer Angelo Figus will recreate atmospheres from an artistic gallery. Layout by Alessandro Moradei. Among the names: Aizea, Bourrienne Paris X, Chapal, Christophe Fenwick, Cultero, Geniusbowtie, Handmade Guanabana, Hiromi Asai, Nosakhari, Stefano Cau.
The Contemporary Classic: the PITTI UOMO section
Heart of the Pitti Uomo section, the Central Pavilion recounts the evolution of menswear and its design contaminations. From the brands they reread the lesson of tailoring and interpret the new luxury of the male wardrobe, to collections in dialogue with the other worlds of Pitti Uomo.
And next to the companies present at the Central Pavilion, the contemporary classic universe is also developed through a series of brands that choose independent spaces at the Fortezza.
Among the names: Add, Allegri, Altea, At.P.Co, Barba Napoli, Barker Black, Boglioli, Brooksfield, Brunello Cucinelli, Casa Fagliano, Circolo 1901, Doucal’s, Esemplare, Falke, Felisi, Finamore 1925 Naples, Fratelli Rossetti, Giab’s Archive, Herno, LBM 1911, Lardini, Lodental, Ludwig Reiter, Luigi Borrelli Naples, Manuel Ritz, Maurizio Miri, Nick Wooster X Paul & Shark, Paoloni, Pringle Of Scotland, PT Trousers Turin, King – Hash, Roy Roger’s, Sand Menswear, Sartorio, Save The Duck, Schneiders, Seventy Man, Stefano Ricci, Stetson, Clipper, Tatras, Tiger Of Sweden, Yves Salomon Homme, Wool & Co, ZZegna.
Between lifestyle and transversality, the POP UP STORES proposal
POP UP STORES present a transversal proposal reserved for lifestyle products of the male wardrobe: eyewear, footwear, bags and travel accessories, but also design objects. An always new and surprising selection, which follows the most up-to-date rules of the exhibition game. The names: Alice Made This, Barbarulo 1894 Naples, Riccardo Freccia Bestetti, Edhèn Milan, F Clio, Gavazzeni, Hndsm, Inverni, Jan Leslie, La Portegna, Lock & Co. Hatters’, Lundi, Maison F – Paris, Paolo Scafora Naples , Spektre Sunglasses, The Bespoke Dudes Eyewear.
HI BEAUTY, exclusive fragrances and beauty products
HI BEAUTY is an extension of Pitti Fragranze, the Pitti Immagine exhibition dedicated to the world of international artistic perfumery. On the lower floor of the Central Pavilion, an exclusive choice of international brands with their fragrances for the person and the environment, body care products, research into cosmetic specialties. The names: D.R. Harris & Co. Ltd., Essentially Laura-L. Bosetti Tonatto, Pharmacy SS. Annunziata from 1561 Firenze Italy, Maison Bereto – Fragrance In Art, Morph Parfum, Soul Couture Parfum.
THE OTHER MAN, the avantgarde heart of the event
L’Altro Uomo has always defined the most advanced stylistic avant-garde on stage at Pitti Uomo. Within a layout designed by Andrea Caputo Studio, a series of clothing and accessories collections reflects a creativity capable of anticipating trends. Among the names: Andersen-Andersen, Bennybee, Cellardoor, D.A.T.E., Fujito, Gitman Bros. East 1978, Grunge John Orchestra. Explosion, Haikure, Haver Sack, Le Mont Saint Michel, Levi’s Vintage, Loreak, Mandkhai, Master of Arts, McIntyre, Me.Land, Pig & Hen, Pike Brothers, Portuguese Flannel, Resolute, Serge Pariente, The.Nim, Ts ( S), Universal Works, White Sand.
I PLAY: The New Sportswear
International DNA for I PLAY, the circuit that includes the Cavaniglia Pavilion and a series of independent spaces created to express the mood that has pushed the boundaries of sportswear forward. In the foreground, a style that creatively links the ways of urban life to the outfit of authentic sports. Among the brands: Blundstone, Closed, Champion Rochester, Clarks Originals, Colmar Originals, Doughnut, Eastpak, Ecoalf, Edwin, Fusalp, K-Swiss, K-Way, Kappa, Franklin & Marshall, Fred Perry, Herschel Supply Co., Karhu , Lavenham, Lyle & Scott, Makia, Mizuno, Oof, Peak Performance, Pony, Rossignol, RRD Roberto Ricci Designs, Sebago, Spalding 1876, Sundek, Tretorn, US Polo Assn, Vuarnet.
Voices of the metropolis: URBAN PANORAMA
The grit of the metropolis, its style: it is Urban Panorama, a territory open to those with a thirst for freedom, inspired by bikers and ethnic influences Denim lives with its infinite interpretations. Password, overlap and mix shapes, materials and styles. Among the names: Anerkjendt, Atlantic Stars, Best Company, Comme Des Fuckdown, Elvine, F ** K, Hype, Ice Play, Moose Knuckles, Naked Wolf, Neuw, Pajar, Philippe Model Paris, Pyrex, Slam, Superdry, Vagabond Shoemaker , W6YZ.
Young, smart and hyper-connected: the MY FACTORY crew
The ever creative budding expressions of metropolitan culture, in their links between technology, music, art and design, have found in My Factory a fertile territory. At the Lyceum, a perfect setting to enhance the 2.0 youth culture and the most vibrant laboratories in the urban and sportswear sector. Among the names: +351, Alone, Arcminute, Bjanko Milan, Brava Fabrics, Defend Paris, Hummel, Impala, Kytone, La Siesta Shoes, N.15, Quatre Cent Quinze, Salty Crew, Stanley / Stella, Tiwi, Walkers Appeal.
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