Windowsen, Haute Couture as you have never seen it before
Forget lace and embroidery, we are in 2021, and if this last year and a half we have accepted any …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
The 1000CHIODI di Sunnei are the shoes of the future!
The future of footwear is comfortable and colorful! Presented during Milan Fashion Week in September, Sunnei's 1000CHIODI silhouette is what can …
A pair of Nike sneakers worn by Kanye West sell for $1.8 Million
And they have achieved the title of the "most expensive sneakers in the world". We are talking about the Air Yeezy …
Travis Scott signs the new Air Jordan 6, with a matching capsule collection!
The artistic marriage between Travis Scott and Jordan Brand continues with the official launch of a new capsule collection in …
Yeezy release preview
Here's the list of all Yeezy release And here is finally revealed the Yeezy models that we will see entering the …
Vivienne Westwood presents the new collaboration with Asics
Last month after the launch of GEL-KAYANO 27 LTX sneaker, the duo Vivienne Westwood and Asics does not hesitate to present …
Levi’s launches “Blooming”, the upcycled collection in collaboration with Bentgablenits
Announced at the end of last month, the release of the Blooming collection by Levi's and Bentgablenits is now upon …
Interview with Emre Pakel: the Turkish designer who puts eco-sustainability at the centre!
A few months ago we told you about the young designer of Turkish origin: Emre Pakel, who is slowly making …
Radio Sunnei debuts, the new streaming platform!
It has to be admitted, one of the most fashionable brands of the moment is definitely Sunnei. Under the young …
Last April’s week: major sneakers’ release dates
April month is at the end, but there are a few long-awaited release dates during the 26th-2nd's week: like the …
Louis Vuitton getting closer to Gen-Z. BTS, a young South Korean boyband, will be the new brand ambassadors
Louis Vuitton and Virgil Abloh open the doors to the Gen Z, selecting the world icons of K-Pop "BTS". The news …
The fashion world mourns the beloved Alber Elbaz
Alber Elbaz, a star of the fashion system, on the day of April 24, lost his life at only 59 …
Unveiled the collection: Heron Preston for Calvin Klein
As we announced a few weeks ago, the Calvin Klein brand would collaborate with the creative Heron Preston for a …
Palm Angels launches new jewelry collaboration with Bleue Burnham
Palm Angels meets Bleue Burnham, taking inspiration from a hot Italian summer, in a line consisting of six pendants and …
Trend Alert! Our selection of summer straw and wicker hit bags
Among the hit bags of the summer there is no shortage of wicker and straw. The selection of Wait! for …
Provocative and unconventional, so HARAM perceives upcycling fashion
"Another independent fashion brand trying to be as sustainable as possible." So its founder defines Haram. Definitely one of the many brands …
Gramicci x Alpha Industries: new collaboration for the SS21 collection
Japanese brand Gramicci has decided to collaborate with Alpha Industries for the SS21 collection, presenting a unisex capsule limit edition. These …
The North Face promotes sustainable initiatives
For more than fifty years, The North Face has been promoting the culture of exploration. With its countryside and urban-sport …
Met Gala 2021 and 2022: two different events to celebrate American fashion
The pandemic’s breakout, at the beginning of 2020, caused a lot of restrictions and limitations, also in the fashion world. All …
Stan Smith Mylo: the sneaker of the future by Adidas made of mushrooms
The world of fashion and luxury is always greener! Adidas launches the "Stan Smith Mylo", an important novelty in the …
An acrobatic campaign reveals the new collection: Kenzo Sport
Although the sudden and recent death of Kenzo Takada has shocked the entire fashion world, leaving an enormous void; the …
“WE JUST DID IT, ROSALIA”: Nike Air Force 1 Espadrille, Nike and Spanish singer Rosalia’s new collaboration?
Nike Air Force 1 Espadrille, a mystery to “sneakers world’s” lovers and followers. The Spanish singer and trendsetter Rosalia, on …
032c and Adidas are back together for a mini sneakers capsule releasing on April 22
After the great success of previous releases, such as the Prince Albert Capsule launched at the end of 2020, which …
SACAI reveal two new VAPORWAFFLE COLORWAY out on April 27th
Save the date: don't miss next week's release of the famous VAPORWAFFLE model made by SACAI in collaboration with Nike in …
Nike Dunk Low “Purple Pulse”: first look to the Nike Dunk’s news lauched this week
On the eve of the release date of the most awaited sneakers in the 2021, the Air Jordan 1 “Hyper …
April’s second last week: most expected release dates
The midweek is now on, and we know that every day can be a sneakers' or clothing item's release date. From …
The Pangaia x AIR-INK transforms air pollution into a black ink to print on clothing
The Pangaia, with its essential and functional look, describes itself as "a material-scientific company whose mission is to save the …
Supreme launches a capsule inspired by Japanese fishing in collaboration with South2 West8
Supreme collaborates with South2 West8 for spring 2021. Founded in 2003, South2 West8 is a Japanese brand specializing in fishing gear, …
Balenciaga Pre Fall ’21: Green screen and deep desire of that nostalgic normality.
It has been a while since Balenciaga, after the boom of the Triple S (presented for the first time in …
Louis Vuitton launches the new campaign shot by Viviane Sassen
Thanks to the dreamlike power of images, taken by the well-known Dutch artist Viviane Sassen, Louis Vuitton celebrates curiosity for …
Herno Laminar SS21: growth in sartorial engineering
In 2012, after two years of research and development, Herno launched the brand's most technological line: Herno Laminar, a sartorial …
Brain Dead x Gotcha: the first surf-inspired collaboration
In the last few hours Brain Dead has announced its first surf-inspired collaboration with Gotcha. The Gotcha brand, founded by the …
Discover Innovation Stories, the new sustainable capsule by H&M
“Science Story celebrates the poetics of innovation and the value of experimentation by challenging the limits of sustainability through collaborations …
And Wander SS21: the Japanese Brand between high fashion and outdoor clothing
Lately there has been a strong resurgence of brands producing technical outdoor clothing for trekking. Each with its own …
Maison Margiela experiments a new dye version for the Tabi Boots
Maison Margiela's iconic avant-garde boots renew their look once again, with an exclusive new edition that can be purchased from …
DENIMAZING: the new platform entirely dedicated to the denim sector!
Dear readers, as you can well imagine, the pandemic in progress, which we have been experiencing for over a year, …
The Gucci – Balenciaga dream comes true in an unforgettable collection
Just a few days ago we talked about a possible collaboration between Gucci and Balenciaga. The many rumors were revealed …
Vetements launches into the junk food market with its “Vetements Burger Meal”
Here's where to find the fashion lunch! Vetements, which had organized a show at McDonad's on the Champs-Élysées during the Paris …
Nike Dunks 2021 release preview
Here's the list of Nike Dunks 2021 release The Nike Dunk was certainly one of Nike's most successful relaunches, attracting both …
“French Water” is Saint Laurent’s new fashion film
The French maison Yves Saint Laurent directed by Anthony Vaccarello unveils the third chapter of the Spring Summer 2021 collection, …
AMIRI AW 2021: a luxury and streetwear combination in the city of Los Angeles
Amiri, the label we all should know, founded in 2014 in Los Angeles, presents the AUTUMN-WINTER 2021 collection: a real …
With “Nike Refurbished”, customer care turns green!
The world of sneakers is in all likelihood the most active sector of fashion, the one that never knows crisis …
Gucci and Balenciaga will a couple in a capsule without equal?
Since the news has spread, it’s all over the world, everyone asks the same question: Will we really see two …
Set the alarm, coming tomorrow the CherryMIZUNO x GCDS
The countdown is on for April 15th, 12 pm GMT, looking forwards to the super exclusive drop of sneakers signed …
Union LA celebrates its 30th anniversary with a capsule collection in collaboration with NOAH
The latest brand to collaborate for the 30th anniversary of the founding of the US retailer Union Los Angeles is …
COMME des GARÇONS HOMME PLUS x Nike Carnivore
Rei Kawakubo's label returns alongside Nike and sets its sights on a 90s silhouette! To better inaugurate the Spring / Summer …
With Alan Crocetti jewellery becomes the stage for experiments and social disobedience.
Alan Crocetti, Brazilian naturalized British, is the emblem of an emerging category of designers who use art, the power of …
DO NOT BUY A BOMB: with this message Vivienne Westwood celebrates her 80th birthday
A few days ago, precisely on April 8, the English pioneer who brought punk on catwalk turned 80 and, of course, …
Avavav’s second collection is created with luxury scraps
Some time ago we told you about Avavav, the Florentine brand that combines Scandinavian minimalism, typically Italian tailoring quality and …
Dion Lee presents “HORSEPOWER”, the FW 21 22 collection
What happens when fashion meets subversion? Without any doubts, an unmistakable aesthetic like Dion Lee. The designer, who is originally from …
Brain Dead and Reebok gravitate in space with the new Zig Kinetica II model
From tomorrow up for grabs a new, more modern and futuristic proposal of the Zig Kinetica II sneaker, the result …
Fendi launches a limited edition ready to wear capsule designed by Kim Jones
The fashion house Fendi will release a run-collection designed by co-director Kim Jones, but exsclusively for two weeks. A few months …
Paloma Wool presents a sunglasses’ capsule collection
The Spanish brand Paloma Wool debuts with its first eyewear collection. Paloma Wool releases a capsule collection that includes two rectangular …
Carhartt WIP x Helinox: new collaboration for the SS21 collection
Carhartt, I think almost everyone has heard of it at least once, is the American clothing brand founded back in …
Brands & Designers
Brands & Designers
collaborations
collaborations
fashion
fashion
Sneakers
Sneakers
The Adidas x Prada collab is renewed by offering a new sneaker
It’s not the first time we see the two brands collaborating: Adidas and Prada present the silver variant A+P LUNA ROSSA …
Brands & Designers
Brands & Designers
collaborations
collaborations
Eco Brand
Eco Brand
fashion
fashion
Stüssy and OUR LEGACY: the new capsule collection is coming on April 9th
The duo Stüssy and Our Legacy return to collaborate by proposing a seasonless collection with an essential style. For capsule’s realization Stüssy collaborates, …
The new Helmut Lang’s Fall Winter 2021 collection
Minimalism, androgyny and functionality. Observing Helmut Lang's items means traveling into the past, in the atmosphere of an new New …
Sacai x Nike Vaporwaffle “Sail”
Release Alert! new Sacai x Nike Vaporwaffle is coming Among the various releases scheduled for this 2021, today we present the …
The unmistakable aesthetics of Maison Margiela and the sporty soul of Reebok come to life in the “Classic Leather Tabi Bianchetto”
After a first launch, shortly after the start of the new year, the extravagant "Bianchetto", the result of the duet …
The Attico debuts in the first beachwear collection
The glamour meets the magic of Cape Town's clear beaches and creates a picturesque landscape immortalized by photographer Henrik Purienne, …
Paula’s Ibiza ’21 capsule collection by Loewe
Loewe's eccentric capsule inspired by the sunny Balearic Islands is back with a new edition for summer 2021. Jonathan Anderson, with …
MeetTheBrand: Interview to Manuela & Franco, founder of Fragile Cosmetics, ethic and aesthetic
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
Patta and Tommy Hilfinger’s first collaboration
The first collaboration between Patta and Tommy Hilfiger celebrates the 100th anniversary of Pan-Africanism, the flag and symbol of Black …
4 things to know about Teddy Santis, the new creative director of New Balance MADE in USA
After several rumors, the news has arrived: the American designer Teddy Santis will take the reins of the New Balance "MADE …
A look at the second selection “OFF ACTIVE”, by Off White
Exercise is now not just a necessity but also a trend to show off, showing off the right look. Around …
Who is Clayton Patterson, the artist who collaborated with Supreme?
Two big names who have made their muse of the multicultural New York more underground, come together in a collaboration …
“Xupermask”: the I-Tech mask designed by Will.i.am is on everyone’s lips!
Minimal design, ultra-modern, technological and hyper safe, the mask created by Black artist Eyed Peas in collaboration with Honeywell is …
Brands & Designers
Brands & Designers
Campaign
Campaign
collaborations
collaborations
fashion
fashion
Calvin Klein collaborates with Heron Preston for a mysterious collection
The historic minimal brand Calvin Klein announces a partnership with the designer Heron Preston, founder of the homonymous streetwear brand …
Lovegang x Kangol is coming on 8th April
Rome and New York have never been so close: the Lovegang x Kangol collaboration is coming From the alleys of Trastevere …
The fashion house Mango speeds up on sustainability. The goal is the year 2022
Sustainable fast fashion? For many it's a paradox, but in the recent years, with a fashion world increasingly sensitive to …
Uniqlo and JW Anderson collaborate again for the new SS21 collection
Spring has just begun and Uniqlo and JW Anderson has been returning to present their new Spring Summer collection. The new …
Kim Jones x Converse: the exclusive partnership is coming with a unisex capsule
Kim Jones follows the recent collaboration with Nike Air Max 95 and announces a capsule collection in partnership with Converse. …
Action and sensuality, here is Mugler’s second SS21 chapter!
https://youtu.be/2glLbCTR22E Instagram posts, newspaper articles, various interviews ... everyone is talking about it! What am I referring to? to the new …
Marine Serre and Browns: everything you need to know about the new collab
Marine Serre, once again, does not fail to meet expectations by launching a capsule collection in collaboration with London-based luxury …
Your earrings are too heavy? Try piercings for sunglasses!
Looking for new talents Wait! today stops to observe a category that is very rarely considered and almost never gets …
NotOrdinaryTalks: Interview to Adry De Martino: illustration, socials, Tatuaggini Coraggiosi and Rocky Balboa
NotOrdinaryTalks is the one-to-one chat, one of those we rarely do lately. The guests of the format are very different …
WAIT SELECTION: The denim jacket. Origins, evolution and selection of the best contemporary models
Among the small and large iconographic objects that have defined the history of fashion over the centuries, one of these …
Balenciaga and Alexander McQueen adhere to the “fur-free” policy
The topic of the day is: fur, better known as the quintessence of luxury, the broadest representation of pomp. Not …
Artist Ben Quinn redesigns Acne Studios’ Musubi Bag
Acne Studios collaborates with the artist Ben Quinn redesigning the Musubi Mini Bag, which was launched by the brand during …
Balenciaga prepares us for post-pandemic parties with the new glow-in-the-dark capsule
Balenciaga presents a phosphorescent capsule collection for spring/summer 2021. Waiting for the green light for a return to normality, complete with …
CLOT x Nike: Air Max 1 “Kiss of Death – CHA”
To best honor the Air Max Day 2021, here is the highly anticipated new version of the Air Max 1 …
Oakley x Stüssy: return to the 00s with a new collaboration
The two sportswear brands Oakley and Stüssy, cornerstones of the Californian 00s beach aesthetic, have combined their own heritage for …
Bottega Veneta and the new Digital Magazine “Issued by Bottega”
Bottega Veneta launches an independent Fashion Digital Magazine, a personal platform to share far from Social Medias. Since when in January …
Collina Strada launches its first collab with Reebok
The new capsule collection launched by Collina Strada in collaboration with Reebok is now available. Collina Strada is not just a …
Patta x Tommy Hilfiger: new collaboration coming soon!
Among the SS21 collections that stood out on Instagram, just yesterday was the collaboration between Patta, the Amsterdam-based Dutch brand, …
What would a perfect world be like? Let’s find out in the new Farfetch x Gucci campaign
Farfetch collaborated with Gucci for the first campaign to launch the "Off The Grid" collection, the sustainable initiative announced by …
Comme des Garçons PLAY x Converse Jack Purcell: all the details of the release
Comme des Garçons PLAY and Converse are back to collaborate after the great success of the CDG PLAY x Chuck …
What is happening between China and the fashion world?
Recently, fashion companies showed a new attention to sustainability, similarly to us as consumers have been called by the planet …
The second collaboration is coming: Palace and Reebok Classic
Always staying on track is not easy, as they say in these cases: the news flies but ... this does …
A preview of the new NBA x nana-nana collaboration
Whatever shape or size they are made of, bags have always been an essential accessory for any woman, to the …
Between CIRCULARITY, PERFORMANCE and CRAFT: Eye/LOEWE/Nature SS21
Creative director Jonathan Anderson conceives the new campaign, shot by Gray Sorrenti, starring the English actor Josh O’Connor on the …
Louis Vuitton is releasing a series of exclusive necklaces around the world
12 months, 12 models and 12 chain necklaces for 12 metropolises around the world. It looks like a treasure hunt …
Satan Shoes: directly to hell with the sneaker signed by MSCHF and Lil Nas X with drops of blood
"Better to reign in hell than to serve in heaven". So MSCHF, after creating the Jesus Sneaker, descends into the …
For FW21, Kenzo stages a liberating dance
https://youtu.be/e1fCu049gAc Do you ever feel that desire for lightness, the desire to free your head from every slightest worry? It would …
Guess the bag? The new collection of Guess bags celebrates plagiarism
The new collection of Guess bags is reminiscent of something familiar, and is immediately controversial. In these days, the images of …
Stella McCartney’s energetic and sustainable joie de vivre for the Fall Winter 2021-22 collection
With a video presentation represented by the duo Mert & Marcus and set in the majestic rooms of Tate Modern …
The new capsule “Flower Jacquard” by Yume Yume brand is inspired by the flourishing nature
Yume Yume is an Amsterdam-based footwear brand that, through the adoption of an innovative and sustainable design, combines fashion with …
Levi’s Vintage Clothing brought back the Madchester subculture
For the new Spring Summer 2021 collection, Levi's Vintage Clothing, constantly faithful to the trends of past cultural periods, has …
Desert clothing in the new SS21 capsule by Dickies Life
Despite the rather uncertain moment we are currently experiencing, it does not leave us great autonomy and freedom of movement, …
Clothing of the future? For Vollebak it’s already here!
“In every industry there’s someone building the future, whether it’s technology, architecture, food, cars or space rockets. In clothing it’s …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
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