Nike x Travis Scott: new collaboration is coming
Nike x Travis Scott: 2021 Sneaker will be an Air Max 1 After the celebrations of Air Max Day on 26 March, …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
SUNNEI and the must-have earrings of this Spring Summer 2021
Loris Messina and Simone Rizzo launch again SUNNEI rubbersized earrings for this season SS21. It immediately became a success with the …
Jacquemus brings spring into the home of Parisians with bouquet of flowers from the family farm!
Receive a breath of freshness and romance from Jacquemus directly at home? In Paris you can! This is the latest brilliant …
Barrow x Sfera Ebbasta: the capsule inspired by cars and racing culture
Barrow launches its new capsule: a collection inspired by the world of super-cars and racing, created in collaboration with rapper …
The second collab will soon be out: Rick Owens x Champion
A year full of surprises for the fans of the Rick Owens brand who, after the collaboration with Dr. Martens, …
Raf Simons presents the Fall Winter 2021 2022 collection
In an industrial space furrowed by music and quiet, Raf Simons presents his new Fall Winter 2021 2022 collection with a …
The new capsule by Noah commemorates the NEW ORDER music band
The new capsule collection launched by the Noah brand in collaboration with the musical group is now available: New Order! …
The new collaboration Slam Jam x Converse brings us back to the essential beauty of nature
"Slam Jam & Converse collab re-imagines the approach to the landscape". This is how the new Slam Jam x Converse …
The new Supriya Lele collection is a nostalgic throwback to the 2000s
A nostalgic minimalism from the 2000s is reflected in the Supriya Lele's collection. The aesthetic adopted by designer Supriya Lele …
Baracuta x BYBORRE SS21: new genderless limited edition capsule!
Baracuta has announced the first capsule born from its partnership with BYBORRE. We are talking on the one hand about the …
NMD in total pink: The Pharrell Williams x Adidas collaboration is back
Pharrell Williams x Adidas: it's the total pink NMD's turn Seven years have passed since the first Pharrell Williams x Adidas …
Junya Watanabe’s Fall Winter 2021 2022 collection
Junya Watanabe breaks the schemes of the mediocrity and carry us to the atmosphere of a hardcore Tokyo. For the …
Maison Kitsuné’s maximal style meets Puma’s sporting heritage for a new capsule-collection
The Franco-Japanese brand Maison Kitsuné collaborates with Puma for the first collection. A functional and comfortable sportswear capsule that does …
The invincible week of TOMM ¥ €A$H: after Margiela here is the collaboration with Rick Owens
This week has been a really profitable week for TOMM¥ €A$H: after just the announcement of the release of the …
Paco Rabanne collaborates with Linda Farrow for an eyewear capsule inspired by the 70s
The Parisian fashion house Paco Rabanne designs a line of sunglasses together with the luxury eyewear brand Linda Farrow. The …
Air Max Day 2021: releases preview
Air Max Day 2021: here you are all the new releases We are running out, Air Max Day is around the …
Design meets everyday life with the new Ikea Art Event collection
A selection of items in collaboration with five contemporary artists. For some years now, Ikea has set itself a goal: to …
The new Supreme x The North Face collab is coming
After the recent collab with HYSTERIC GLAMOUR, for The North Face it is time to go back the origins and …
“The Timeless Desert”: The March Editorial of Wait! Fashion
Milan and Riyadh meet giving life to "The Timeless Desert", the new editorial by Wait! Fashion The desert is timeless, beyond …
WAIT SELECTION: Leather biker jackets. History and selection of the best “Perfecto”
With a rock and underground soul, the iconic biker is the trend that never goes out of style. Since its introduction …
Ardusse’s creations rediscover their lost innocence
Dear readers, as you know Wait is always constantly looking for new emerging talents to put under the magnifying glass. …
Robotic creations inspire an “Evangelion” for UNDERCOVER’s FW21
One of the most respected Japanese fashion houses in contemporary streetwear, presented its new Fall Winter 21 collection a few …
All the pictures of the Louis Vuitton flagship store in Tokyo
Dream or reality? LVMH transports us to the enchanted world of the Louis Vuitton's Ginza Namiki-dori store in Tokyo, that is renovated …
Raf Simons will be back on March 24th with a ‘co-ed’ collection
Raf Simons returns to the catwalk with his homonymous brand and a unisex FW collection. In the eyes of the …
Hermès creates the first handbag in sustainable vegan leather from mushrooms
For the Fall Winter 2021 2022 accessories' collection Hermès renews the "Victoria" handbag model in collaboration with the company MycoWorks. Lily-Ross …
MeetTheBrand: Saeka Skincare, where Japan and Tuscany meets up and
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
A color snapshot captures the new collection “Lacoste x Polaroid”
Lacoste's iconic crocodile poses and takes on the colors of the rainbow, like the original Polaroid logo. It is said that …
Here are some of the new Air Jordan that will be release in 2021
Here’s a list of some of the Air Jordan outgoing in 2021! We at Wait thought to provide you with details of the …
Stone Island and New Balance announce a “partnership between two cultures of innovators”
Stone Island and New Balance have communicated through an Instagram post their future collaboration. Curious? "A PARTNERSHIP BETWEEN TWO CULTURES OF …
The chic new-normal collection by the emerging Korean brand SU GI
The comfy-chic collection of SU GI "Social Dilemna", among relaxed lines, vibrant colors and glamorous prints is that reality we really …
Pierre Cardin’s wide heritage will not stop
Against this immense patrimony there will be Rodrigo Basilicati, the only grandson and heir of Pierre Cardin, who is going to …
A preview of the new capsule by Stussy x GORE-TEX
Born as a technical fabric in 1969, GORE-TEX has become famous for its waterproofing and breathability, to the point of …
Juun.J x Reebok: Instapump Fury and a capsule collection are coming
The Instapump Fury is the new proposal of the Juun.J x Reebok collaboration For Spring Summer 2021 Juun.J x Reebok returns, …
Represent x Megadeth: luxury streetwear with a metal twist!
Represent, famous for its luxury streetwear, tells the story of American heavy metal legends Megadeth in a capsule of three …
Valentino x UNDERCOVER: the duo has returned with a new collaboration
UNDERCOVER street brand never stopped to amaze us. After launching several limited-edition capsules in partnership with Sacai, Kolor, and Fragment Design, it's …
Nuova collabo: Palace x The North Face Purple Label!
Everyone knows The North Face and yet not everyone knows The North Face Purple Label. For those who are not …
Interview with Tara and Camille, founders of Miræ brand
Tara and Camille tell us the story of their eco-sustainable brand: Miræ We met Tara and Camille, mother and daughter owners …
Is Virgil Abloh’s Dunk Low collection ‘The Twenty’ a reality or just a wish?
Hoax or no hoax? That is the dilemma! Last night, Nike and Off-White's "The Twenty" collection was announced. But the …
Travis Scott launches the CACTI drink with a leisurewear capsule
For the 2021 Grammy Awards Travis Scott released the “Agave Spiked Seltezer” drink by CACTI, the brand recently founded by him and …
The new Louis Vuitton menswear capsule features 21 Savage
Fashion, rap and the culture of skateboarding come together to give life to the new Louis Vuitton's capsule-collection by Virgil Abloh, …
Lady Gaga show off a fur hat, and started the shooting of “House of Gucci”
Lady Gaga was immortalized wrapped in a fur coat, and a white fur hat. The Italian-born star returns to the …
Miami and the Mediterranean meet in the collection: “Dolce & Gabbana x Khaled Khaled”
Available from March 15, the new Dolce & Gabbana line in collaboration with Dj Khaled includes ready-to-wear garments and unisex …
The new trend of Spring 2021? It’s the Triangle Bag by Bottega Veneta!
The "Triangle bag" by Bottega Veneta is the accessory we all fell in love with at first sight during the …
Supreme returns to collaborate with HYSTERIC GLAMOUR for spring/summer 2021
Supreme has unveiled a new collaboration for spring 2021 with HYSTERIC GLAMOUR. After the success of the first collaboration in 2017, …
Adidas introduces the “Golden Ticket” giving the winners access to the most exclusive drops!
The Adidas "Golden Ticket" will allow you to secure rare sneakers and collaborations on the CONFIRMED app. Sneakerheads, fans and hypebeasts …
Gucci still chooses a fashion film to present the new collection
Once again, the maison carried on by Alessandro Michele continues its navigation towards indefinite and unexplored itineraries, making an anti-traditionalist …
Salomon x And Wander: all the info on the release of the fourth collaboration
Salomon and the Japanese outerwear brand And Wander presented their fourth collection in collaboration. The gorpcore trend continues and, among the …
Kim Jones returns to collaborate with Nike with two Air Max 95 and matching apparel!
After months of waiting and shouting finally unveiled the capsule designed by Kim Jones, for Nike. The protagonist of the …
The new Air Jordan 9 “Change The World” is out!
For the most passionate fans, the new Air Jordan 9 “Change The World” are coming soon! Whether you are a great …
The Miu Miu show among the majestic peaks of the Dolomites
Miu Miu's show by Miuccia Prada, for the Fall Winter 2021 2022, was held near Cortina D'Ampezzo (Veneto, Italy). Set against a breathtaking background …
How did Matthew M. Williams’ first Givenchy show go?
Matthew M. William started to look after Givenchy creative director’s dresses last year, but we hadn’t really seen him on stage …
With the arrival of Spring COMME des GARÇONS Coach jackets are available again
And they are not the only ones! For the capsule's relaunch from COMME des GARÇONS's CDG line, there is a …
Between kisses and saliva, a new normal is coming for Suitsupply!
Tangled tongues, saliva in plain sight and intertwined bodies: this is the image proposed for the new Suitsupply campaign. In …
Art and mythological figures come to life in the capsule signed by Louis Vuitton and Fornasetti
Today, Louis Vuitton has finally unveiled the first examples of the capsule collection made together with Fornasetti, a Milanese atelier …
All the details about the new Palace Skateboards release
Palace is preparing for a new spring release, which will also include the launch of the highly anticipated GORE-TEX P …
Vans collaborates with Penn, for a new tennis-inspired capsule!
Who would have thought that skateboarding and tennis could coexist within a single collection. Yes, even these two sports, although …
Interview with Alberto Scotti, Marketing & Content Manager of SUPERFLUID
The aesthetics and success of SUPERFLUID told by Alberto Scotti: Marketing & Content Manager. Welcome to the SUPERFLUID world! We had a …
All the Supreme x Nike down jackets coming out this month
Nike renews its collaboration with Supreme and launches a capsule of puff-jackets for the new appareal collection, that includes the …
With the new “Never Stop” campaign, The North Face celebrates women on their special day
An all-female campaign for “Never Stop” launched by The North Face, which celebrates women's day, with five different capsule collections. “As …
The Agnelli’s family invests in the luxury brand Louboutin!
Exor, the holding company of the Agnelli family, acquires 24% of the famous company, Louboutin, for a value of 541 …
The poetic essentialism of the Jil Sander’s new collection
Jil Sander's minimal and progressive style continues to yield benefits, through geometrics, stylistic rigor and the pleasure of discovery yourself …
Versace’s vertiginous platforms for Fall Winter 2021 2022
The platform model presented by Donatella Versace in the Fall Winter 2021 2022 collection show is already a trend. An iconic, …
Unveil the next Off-White x Nike Air Force 1, colorful and radiant!
The next, perhaps still far away, Air Force 1 signed by Virgin Abloh made their first and timid appearance! Virgil Abloh …
The Renzo Rosso OTB Fashion Group acquires Jil Sander
Only The Brave acquires Jil Sander. The news was confirmed today, March 5, 2021, at Woman's Wear Daily. The OTB Fashion …
Drake and Nike take to the field once again with NOCTA: the collection for everyone!
The NOCTA Nike collection signed by Drake, returns for the third time with the black protagonist! The first capsule, the result …
The NBA Championship jacket becomes a sneaker thanks to the partnership between Converse and Chinatown
The new capsule of sneakers presented by Converse and Chinatown comes from the iconic jackets designed by Jeff Hamilton between …
Hood By Air returns to the scene with Naomi Campbell, testimonial of the latest ready-to-wear campaign
A few years later, Hood By Air is ready to return to the scene with its new unmissable collection "The …
WAIT SELECTION: Texas revival. All the coolest camperos boots for woman for the new season
If you were thinking of not buying a boot because it's a "too winter" type of footwear, well... stop there. …
Brands & Designers
Brands & Designers
Footwear
interviews
interviews
women's shoes
women's shoes
women's shoes
Showroom 999 introduces: Via Roma 15
Via Roma 15's success told by Showroom 999 After last week's appointment, we went back to Showroom 999 to find out …
The new collaboration between Jil Sander and UNIQLO
Are you ready to discover the highly required new Jil Sander x UNIQLO collaboration for Spring Summer 2021? Here is …
Hypnotic gaze for the new Yezael’s collection “Euphoria”, by Angelo Cruciani
https://youtu.be/YBgWMfqRBIg In a historical moment in which everything seems unreal and elusive, now made up of masks, we live as if …
Tommy Cash collaborates with Adidas on the creation of the longest sneaker in the world
The most extravagant collaboration of all time is coming! Tommy Cash, an Estonian rapper who in recent months has proved to be …
PFW: Marine Serre’s eco-futurist fashion in her new “CORE” collection
For Paris Fashion Week Marine Serre presents "CORE"; the Fall Winter 2021 2022 collection. "CORE" explains the designer's green sensibility and best expresses …
CLOT x Kangol: the new capsule of unisex hats
Japanese brand CLOT, founded by Edison Chen and Kevin Poon in 2003, collaborates with the American Kangol for a creative …
“Manifesto”, MSGM fashion film for Fall Winter 2021 2022 collection
"Manifesto" is an hymn to Milan, to theater, to music, to fashion, to 'culture' that until a year ago animated …
Kaws and Nike Blazer Low for the new Sacai Fall / Winter 2021 collection
Sacai presents the new Fall Winter 2021 collection, with an extra touch of color given by the collaboration with Kaws. The …
“The Winter Game”: the new capsule collection by Saint Laurent Rive Droite
When the multi-brand Parisian boutique Colette closed in December 2017, many wondered who would take his place and become a …
Nike SB and Supreme return to the scene with a Dunk Low a tribute to the OG model, of the year 2003
Four versions of Dunk Low will be released on the official Supreme website on March 4th. What is your favorite? After …
Onitsuka Tiger brand debuts at MFW with “Unfashionshow” short film
Historic Japanese fashion house Onitsuka Tiger, led by the creative direction of Andrea Pompilio, made its debut at Digital Milano Fashion …
Bruno Mars becomes Ricky Regal for his first collection with Lacoste
Bruno Mars debuts in the fashion world in co-lab with Lacoste. There is no field in which Bruno Mars does not …
Gilberto Calzolari’s rigorous but insane woman supports the environment, art and culture!
The new collection FW 2021-2022 by Gilberto Calzolari "At this Stage" is a real appeal to the reopening of places …
Authentic, original and responsible: the new GANNI x Levi’s collection
From Copenhagen to San Francisco, GANNI and Levi’s shorten distances with a timeless capsule collection based on authenticity. In 1999 GANNI …
The sudden summer of Emilio Pucci for Fall Winter 2021 2022 collection
"A whole sudden motionless summer of colors and warmth emerged from the gazes of those subdued eyes." This is how …
MM6 Maison Margiela collaborates with Eastpak for Fall Winter 2021 2022 accessories
If you try thinking about Eastpak brand, and the first thing that comes to your mind are the monochrome backpacks …
MeetTheBrand: 1981Lab of Francesca di Palma
Hi Francesca, thank you for accepting our invitation. How was your beauty cosmetics brand born? How was your passion for this …
Virgil Abloh will teach at Royal College of Art in London
Virgil Abloh has entered into a partnership with Royal College of Art in London and we will soon see him …
The North Face presents “Metro Ex”, the new streetwear capsule in collaboration with Jiro Bevis
A selection of garments inspired by the needs of nature but made for everyday uses in the city. The North Face …
“Old Enough To Know Better”: the IUTER collection celebrates the light-heartedness of the 90s
An irreverent collection with a nostalgic flavor. “Old Enough To Know Better” is the name of the new IUTER collection for spring/summer …
collaborations
collaborations
limited edition
limited edition
Shows & Events
Shows & Events
Sneakers
Sneakers
Nike and Doernbecher Freestyle together for children’s health, with a new pair of Air Jordan I
Since 2003, Nike, with the Doernbecher Freestyle program, has raised millions of dollars for OHSU Doernbecher Children’s Hospital, with the …
Kim Jones inaugurates the new era of Fendi by paying homage to the “powerful dynasty”.
Finally the long-awaited Milan Fashion Week has opened the dance. Among the first protagonists of digital shows stands out Fendi …
Héctor Bellerín x H&M: “Live for a purpose. Dress accordingly”
The H&M collaboration continues, with well-known faces of great value. This time it’s the turn of Héctor Bellerín, a footballer …
“Karhartt”: the new collaboration between Carhartt WIP and l’Art de L’Automobile
If streetwear fashion and exotic cars, Miami Vice style, are your areas of interest, the new collection entitled "Karhartt" is …
Introducing Acne Studios Fall Winter 2021 collection
Acne Studios presents the new collection for the Fall Winter 2021 sales campaign For this Fall Winter 2021 collection, Acne Studios …
Filling Pieces AW21: Garden of Eden
Garden Of Eden is the new Filling Pieces' Fall Winter 21 collection Guillaume Philibert presents the Fall Winter 2021 collection of …
MFW: Missoni releases the desire for a return to escapism and fun
Missoni was among the first brands that this morning inaugurated Digital Fashion Week in Milan. Through "Look Right Through Me" short …
Brands & Designers
Brands & Designers
interviews
interviews
women's shoes
women's shoes
women's shoes
Showroom 999 introduces: Paloma Barcelò
Paloma Barcelò's success told by Showroom 999 We are in the midst of the Fall Winter 2021 sales campaign and we …
The most interesting news from London Fashion Week AW 2021 2022
The digital London Fashion Week expected from 19 to 23 February has also ended. It may have been a bit …
The Attico presents “Life at Large”, the new genderless and inclusive capsule collection for SS 2021
Giorgia Tordini and Gilda Ambrosio, founders and creative directors of The Attico, for Milan Fashion Week have designed a leisurewear …
Interview with Angelo Dall’Osso and Tiziana Stancich, owners of Showroom 999
Angelo Dall'Osso and Tiziana Stancich talk about the success of Showroom 999 in via Archimede 10 - Milan After several years …
Helen Kirkum transforms discarded Reeboks into 20 recycled sneakers
20 pairs of shoes made using advanced fabrics from the previous Reebok collaboration are going to be released. The London-based artist …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
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