The latest brand to collaborate for the 30th anniversary of the founding of the US retailer Union Los Angeles is NOAH.
The close bond that unites the two parties began in 1991, when Union LA opened its doors on Spring Street, changing the concept of retail, but it also changed the lives of NOAH founders, Brendon and Estelle Babenzien, as they explain on social:
”This connection makes this one of our most personal collaborations to date, needless to say, Noah and Union are truly family in every sense of the word.”
The line proposed to celebrate this union consists of t-shirts and hoodies characterized by graphics and portraits that are mixed with old English characters.
The focal point of the collection is the celebration of the legacy of black culture and great icons throughout history, including author Alexandre Dumas, Shakespeare’s Dark Lady and Ludwig van Beethoven.
The collection will be available on the official Union LA and NOAH websites starting Thursday 15 April.
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