“In every industry there’s someone building the future, whether it’s technology, architecture, food, cars or space rockets. In clothing it’s us.”
Here’s how the two young Canadian designers Nick and Steve Tidball, brothers (twins) and athletes present themselves through their emergent brand: Vollebak.
A quote as promising as ambitious, for sure a declaration that needs to respect quite a few expectations! Yet it’s enough to scroll through the last releases, the performant materials used and winner of Nobel prizes, the most resistant and innovative fabrics in the world that they created, the numerous awards and milestones they got in just 5 years from the beginning of the brand to realize that the audacity used by the brothers to describe Vollebak is way more geniality than presumption.
Vollebak is the mixing of future, technical needs in sportswear and the idea that clothing can be a tool. Not only “practical and functional” garments as we might intend them today, like a comfortable pair of trousers or a very warm sweater, but that can really make us “stronger, faster and more long-lived”, as emphasized by the Tidball twins.
The two designers promote so a maniacal research of the details, of experimentation and elaboration of new materials that can be able to give never-seen-before technical qualities, producing pieces defined by them “sportive” but are inevitably associated to the field because there’s no such category able to describe their avant-garde properly.
The refined aesthetic made of clean cuts and essential design put the garments quite far from the idea of “sandals with socks” kinda sportswear but closer to the picture of a daily life enhanced by the technicality of the clothes we wear.
On the online shop almost every pieces is sold out, for the most exclusive releases there are endless waiting lists, in the hope of getting able to own one of the most significant symbols of science and technology in the Fashion Industry. To have in a tangible way a taste of the future and see with our own eyes that a T-shirt can be made in Ceramic, a coat can be used as a canvas to draw using solar energy and a “denim” jacket can look like it even if is woven in granite, with the most resistant fibre ever tried, half garments and half science.
More Info:
Site: Vollebak.com
Instagram: @Vollebak
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