It has to be admitted, one of the most fashionable brands of the moment is definitely Sunnei. Under the young creative direction of Loris Messina and Simone Rizzo, the brand is gradually conquering the Z generation creating a real engagement, and speaking not only to the individual but to an entire community. How to forget, in fact, Sunnei canvas, the video game where users could customize 3D characters with a wide selection of garments. A well-appreciated project, so much to be reconfirmed for the Fall Winter 2021 season.
Not underestimating once again the power of digitization and remaining true to this inclusive spirit, “connecting to the brand community and engaging an ever wider audience”; the brand looks forward and focuses on infotainment. According to the official Instagram profile, Sunnei will soon debut with Radio Sunnei. Specifically, it is a platform for streaming content that will be broadcast 24/7. Avant-garde musical content will be the background to the brand’s new creations, to which will sometimes be added live events and exclusive DJ sets.
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A real interactive window will be projected on the world of the brand. That’s what you call good entertainment. Like any self-respecting radio station, Radio Sunnei will have its physical headquarters inside the Milan-based brand building. Friends from home, if you’re still listening, know that the launch of the platform has not yet an official date, but it is planned for this spring. Whether you’re driving for a long journey or dealing with another daily matter, it doesn’t matter. From now on Radio Sunnei will be there to keep you company, so don’t change frequency!
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