Children’s sandals? Take a look at the offer of the Primigi brand!
Sandals are a must in summer, and this doesn't just apply to adults. In fact, even children need to pamper …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
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Meet the brand: Halíte – make it salty!
Essential, but precious. Casual, but well-groomed. Simple, but refined. The multifaceted soul of HALÍTE embodies all these aspects, just like …
Meet the brand: Tu Lizé – military meets romance
Today we at Wait! Fashion met Beatrice Selini and Camilla Lorenzi, cousins from Bergamo, founders and creative directors of Tu …
BIG AND FLORENCE SHOWROOM presents: STR * HYPE the new brand of ecological sneakers that are candidates for the next MUST HAVE
Those who follow this site know well that I rarely break down and put my 'virtual' face to endorse a …
BIG AND FIRENZE SHOWROOM presents: Nineinthemorning, from trousers to total look, here is one of the cult brands of the moment
BIG AND FLORENCE SHOWROOM presents: NINEINTHEMORNING. The Florentine showroom very dear toWait Fashion led by the spouses Gianmaria Brini and Cristiana Andreoli, …
Eco and Cool. Wait Fashion presents: the blog Impercfect Idealist and the brands Stan Clothing e An Erin
Here we are again with a new appointment with Eco and Cool, the column that teaches you how to be …
Eco and Cool: Wait Fahion presents the brands: BEEN London, Kings of Indigo and Left Edit.
Wait presents... cool and eco-friendly brands that respect the environment and follow the latest trends. One of the main problems in …
Vans: 3 luxury proposals inspired by the brand
The Vans brand, founded in 1966, became a landmark in footwear and its skateboarding sneakers are not only loved by …
Ruve: the brand that wants to change beauty standards
Women, art and sound are the key words to describe the French brand Ruve, born from a group of friends …
Ennio Capasa is back with a new brand
Ennio Capasa, known in the fashion industry for the foundation of his brand Costume National in 1986 together with his …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
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men's shoes
Sneakers
Sneakers
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women's shoes
Veja, a sustainable sneakers brand: HISTORY, MODELS, PRICES, SHOPS and WHERE TO FIND THEM
In 2005, the French Sebastien Knopp and Fracois-Ghislain Morillon have founded Veja, a shoe brand dedicated to sustainability. The basic …
Birkenstock Sneakers: the German brand follows new paths
When you hear about Birkenstock you immediately think of the sandal most worn in the summer or the padded sabots …
Gucci X COMME de Garçons: maybe the last collaboration of the two brands
Today the latest bag created by Gucci in collaboration with the Japanese brand COMME des Garçons will be officially released. The …
VIRÓN: the brand transforms food waste into trendy shoes
For the planet, the animals and the people. This is how Virón, the Parisian vegan footwear brand, launched in 2020, …
The brand new silhouette of AMBUSH Hi-Top in four different colors
It's time for a brand new silhouette for Yoon Ahn and AMBUSH for the 2021 season. A mixed leather shoe presented …
Stockholm Surfboard Club: the Swedish brand created by Manne Glad and Jonny Johansson
I design clothing I want to wear and I design boards I want to drive. This is crucial This is what …
MeetTheBrand: Interview to Mauro Piras, co-founder OffTopic.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
5 handmade knitwear brands to follow on Instagram!
Knitwear has always been an essential part of the male and female wardrobe. However, if at first it was mostly …
5 emerging brands to follow immediately on Instagram
For those who follow us faithfully and for those who are discovering it now, the weekly Wait calendar now has …
Gucci announces the collaboration with the 100 Thieves brand
It's official. Gucci and 100 Thieves have decided to team up to create an exclusive clothing collection. Gucci as you know …
The upcycling of Philip O’Donahoo and his brand New Riot is everything but simple recycling
The concept of giving new life to something that is now old, out of fashion or of the wrong size …
MeetTheBrand: Interview to Debora Pollina, founder of Alia Skincare. A beauty journey south.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time for a break from …
MeetTheBrand: Interview to Chiara and Jamila, MySkin Care. Take care of ourself it’s easy.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
Brands & Designers
Brands & Designers
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collaborations
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limited edition
Get ready for the release, on 30 June, of the co-branded collection between Missoni and Palm Angels
With a line-up of 150 pieces, for both men and women, the Missoni x Palm Angels project is a real …
Verguenza, the brand of the moment beloved by influencers, chooses Showroom 999
Sofia Marsili, the designer of Verguenza, entrusts the distribution of her brand to Showroom 999 From the nostalgic love for the …
The brand new Supreme x Vans ss21 collection is out today
Finally we can take a first look at the new Supreme x Vans ss21 collaboration. At the beginning of the year …
Pride Month 2021: Brands supporting the LGBT+ community
And after several "Capsule Collections" to celebrate the art of self-expression on the occasion of Pride, a message of support …
Coperni, the Parisian ready-to-wear brand you should know
Clean silhouette, sporty at times, sensitivity and exhaustive technique come together in Coperni aesthetics, one of the most talked about …
MeetTheBrand: Interview to Federica Perissinotto, founder & CEO of Adamà Skincare. Wellness is circle.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
A new project by Harry Styles: he’ll launches a beauty brand his own
HARRY STYLES A BEAUTY BRAND ALL HIS OWN There have not yet been many rumors about it, but it is known …
MeetTheBrand Interview to Fabiola, co-founder of In Astra. Which smell got a star?
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
The brand new Adidas Yeezy Boost 380 ‘Alien Blue’
Last year, the Adidas Yeezy Boost 380 made its debut. Today, at the same time, the new version arrived but …
Air Jordan 3 ‘Rust Pink’: brand news and soon to be released
Jordan Brand starts this 2021 in the best possible way. The brand does not hold back and the exclusive Air …
Interview with Tatiana Orlova and Stefano Pugliese, founders of Post Pandemic Tote brand
Post Pandemic Tote is a young artisan brand that creates tote bags with the intention of sharing the green, gender-fluid and …
Milan, the brand Scilè and the Orfeo Cinema ends up together in “un insolito destino”
As we all know by now, activities are exhausted by the pandemic crisis. Among the many categories that are rarely …
UPCYCLING: all brands you should definitely know
For some time now, also fashion system, certainly not known for its sustainability, has become more sensitive to environmental issues. …
Gray Day: New Balance returns in 2021 with a brand new collection
"Gray Day is an important story of our heritage that we can tell through our signature gray color and classic …
R3UNITE, the luxury streetwear brand that lasts over time
The revolution is underway. Sustainability now traces the guidelines of the fashion of the future, and to realize this it …
Interview with Federica Tosi, Founder and Designer of the namesake brand
Federica Tosi: the designer of the brand tells us her story We met Federica Tosi, Founder and Creative Director of her …
MeetTheBrand: Interview to Elisa Grimaldi, Digital Marketing Manager of Cosmesi Siciliana, parfume of a true land
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time for a break from …
Louis Vuitton getting closer to Gen-Z. BTS, a young South Korean boyband, will be the new brand ambassadors
Louis Vuitton and Virgil Abloh open the doors to the Gen Z, selecting the world icons of K-Pop "BTS". The news …
New release for Jordan Brand: Zion Williamson’s signature shoe
The young promise of basketball: Zion Williamson gets her first signature shoe: Zion 1, released by Jordan Brand! New entry into …
MeetTheBrand: Inteview to Valentina Curcio, founder of GreenDust Cosmetics, respect nature with
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
And Wander SS21: the Japanese Brand between high fashion and outdoor clothing
Lately there has been a strong resurgence of brands producing technical outdoor clothing for trekking. Each with its own …
MeetTheBrand: Lalì Natural Cosmetics, Interview to Sara e Daniela, how to realize a dream from an unexpected
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time for a break from …
MeetTheBrand: Interview to Manuela & Franco, founder of Fragile Cosmetics, ethic and aesthetic
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
The new capsule “Flower Jacquard” by Yume Yume brand is inspired by the flourishing nature
Yume Yume is an Amsterdam-based footwear brand that, through the adoption of an innovative and sustainable design, combines fashion with …
MeetTheBrand: Saeka Skincare, where Japan and Tuscany meets up and
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
The chic new-normal collection by the emerging Korean brand SU GI
The comfy-chic collection of SU GI "Social Dilemna", among relaxed lines, vibrant colors and glamorous prints is that reality we really …
Interview with Tara and Camille, founders of Miræ brand
Tara and Camille tell us the story of their eco-sustainable brand: Miræ We met Tara and Camille, mother and daughter owners …
The Agnelli’s family invests in the luxury brand Louboutin!
Exor, the holding company of the Agnelli family, acquires 24% of the famous company, Louboutin, for a value of 541 …
Onitsuka Tiger brand debuts at MFW with “Unfashionshow” short film
Historic Japanese fashion house Onitsuka Tiger, led by the creative direction of Andrea Pompilio, made its debut at Digital Milano Fashion …
MeetTheBrand: 1981Lab of Francesca di Palma
Hi Francesca, thank you for accepting our invitation. How was your beauty cosmetics brand born? How was your passion for this …
ASOS e-retailer bought Topshop brand
Online shopping giant ASOS has expanded its business scope globally, particularly after a period that has paid off in terms …
CONVERSE x Carhartt WIP: two new co-branding Chuck 70 are coming
A new chapter for the numerous collaborations of Converse and Carhartt WIP which sees the historical Chuck 70 premium as …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
limited edition
limited edition
new talents
new talents
Interview with Elif Aybars: upcycling at the center of the creative process of her brand e l / i f.
e l / i f . : brand that creates outfits in limited series, unique and made on the basis …
Louis Vuitton chooses Naomi Osaka as its new brand ambassador
Naomi Osaka is the new very young brand ambassador for Louis Vuitton, chosen by the creative director of the maison …
Burger King was looking forward to the new year. “New year, New BG” is the motto of the chain’s rebranding
For each year that begins we draw up a list of good resolutions, which Americans call "New Year's Resolutions", in …
The new Burberry capsule “Future Archives” reworks the icons of the brand
The "Future Archive" collection Burberry recently released the limited edition "Future Archive" collection which offers a series of pieces inspired by …
3 brands of jewellery to keep an eye on: Hotlips, Voodoo Jewels and Apnea
We talk about accessories, but not only. A jewel is the touch of style for every outfit, adds personality, is …
Bottega Veneta is the first luxury brand signs off social networks
“User not found”…,no, keep calm, Bottega Veneta didn’t block you on Instagram. And it's not only that: followers on Twitter and …
Discover with us Vescovo, an emerging sustainable brand and Made in Italy!
One thing is certain: we at Wait like to explore social platforms looking for new niche brands! Today we present you Vescovo. Born in …
Alexander Wang accused of sexual harassment. He is silent. What will happen to Brand Reputation?
There is nothing official, but it is already official. There are no complaints, investigations or trials. But there are countless posts …
Accessories
Accessories
Brands & Designers
Brands & Designers
collaborations
collaborations
fashion
fashion
glasses
glasses
JINS, the Japanese eyewear brand, in collaboration with Pokémon
Pokémon remain an evergreen theme and fashion houses are 'dusting off' it to give a new appeal to their 2021 …
Belgian clothing brand Filles à Papa launches its first jewelry collection
Charming, chic, eclectic. All this is the new “Inner Flame” capsule. The Belgian brand Filles à Papa, known for its extravagant, ultra-feminine, colorful …
Valentino: “Re-Signify” is the brand experience to be freely interpreted, designed by Pierpaolo Piccioli
Between gaming and amazing exhibitions, such as the recent virtual journey "Valentino Insights", the creative director of the maison Pierpaolo …
Interview with Naomi Gunther, founder of the brand Gunther Paris
We were lucky enough to interview Naomi Gunther, a talented young designer, founder of the brand Gunther Paris! GUNTHER is a …
Lil Yachty will launch Crete, his unisex nail polish brand
Lil Yachty arrives in the beauty industry with a new line of nail polishes, Crete. It is well known how the …
Accessories
Accessories
Art
Art & Design
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
Discover MAM, a brand of eco-sustainable accessories with a modern design
Today we talk about a brand that struck us from the first glance: MAM, modern, minimal and eco-sustainable! MAM was born …
Interview! PURE POP Make-up: how a make-up brand arises today
Lipstick is the cosmetic par excellence, the most colorful and therefore the best way to give ourselves a cuddle in …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
glasses
glasses
new talents
new talents
Between Matrix and the future: 20.21 is the eyewear brand that looks to gender-neutral
In 2020 20.21 is born. Why? Because 2020 is imperfect, to be overcome, to be bypassed without looking back. What …
Supreme finally puts an end to fake by registering the brand in the EU
By registering the trademark in EU, Supreme Finally put an end to the fake Supreme! It’s called "legal fake" and it’s …
ASICS and PLEASURES team up for the new co-branded edition of Gel-Nandi OG
And the co-branded release… has been set for December 4th! The sneakers giant Asics has worked with the Californian brand …
Pharrell Williams presents his skincare brand: Humanrace
Pharrell Williams, the well-known american singer-songwriter and producer, eclectic and eccentric, draws attention to himself once again. Through a post …
ERL, the new brand between Venice Beach and the youthful nostalgia
From the creative power of Los Angeles, some of the best musical, film and fashion products in the world are …
Brands & Designers
Brands & Designers
fashion
fashion
fashion icons
fashion icons
interviews
interviews
new talents
new talents
Trend
Trend
Interview with Ilaria Norsa, co-founder of the INAN STUDIO brand
We had a chat with Ilaria Norsa, co-founder of the INAN STUDIO brand, a brand of belts attentive to sustainability …
Ercole Cellino tells us about the opening of the new luxury multibrand store Il Duomo in Chamonix
Ercole Cellino, took over the historic luxury multibrand the Duomo di Novara 3 years ago, and today announces the opening …
Accessories
Accessories
Bags
Bags
Brands & Designers
Brands & Designers
fashion
fashion
new talents
new talents
Trend
Trend
Brand to watch: HALÍTE
The made in Puglia brand HALÍTE, which in Greek means "salt stone", is so called because it makes bags and …
“Vision and feelings” is the slogan of the eyewear brand Made in Italy, LAMARCA
"Modern artisans" define themselves as the creators of the LAMARCA brand. Inspired by art and nature, they create small works …
Off-white denounced the American candy brand Afters Ice Cream!
Off-white sued the Afters Ice Cream ice cream parlors for using some of their hallmarks in the merchandising! The brand of …
Interview with Angelica Oprandi, co-founder of the Made in Italy knitwear brand Mirella De Mori
We had a chat with Angelica Oprandi, one of the two founders of a Made in Italy knitwear brand, Mirella …
The creatives behind YEEZY have launched a new brand: Entire Studios
The two creatives behind the famous streetwear brand YEEZY, have created a new independent brand: Entire Studios! The first images on Instagram …
“FREE GAME”: Virgil Abloh teaches us how to create a brand
All the basics to give life to your brand on a single website. Following the serious episodes of racism that took …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
new talents
new talents
Shows & Events
Shows & Events
Trend
Trend
Interview with Pietro Migliucci, founder of the sustainable brand 10 05
We chatted with Pietro Migliucci, a designer from Campania who launched a sustainable brand in 2019, Modus Vivendi, today renamed …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
glasses
glasses
Trend
Trend
Interview with Stefano Ottone and Alessandro Forte: the founders of the GLASSING eyewear brand
Born in the summer of 2008 in Ibiza by Alessandro Forte and Stefano Ottone, GLASSING is a constantly growing Made …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
women's shoes
women's shoes
Discover the brand of footwear for glamorous girls Paris Texas!
Today we talk about shoes, in particular heeled boots... those of Paris Texas, shoes' brand for glamorous girls! As we all know, …
VADERETRO: one of the finalist brands of Who is on Next? 2020
Antonio D’Andrea and Hanna Boyer are the two designers who gave life to the Vaderetro brand in 2019, one of …
Brands & Designers
Brands & Designers
fashion
fashion
fashion news
fashion news
new talents
new talents
Brand to watch: PTRCRS
Christian Petrini is a designer who, after graduating in Fashion and Costume Sciences at La Sapienza in Rome and a …
Interview to Bogdan Kass, founder and creative director of the conceptualist brand KASS
The vision of the fashion system through the eyes of the young designer who challenges and creates future trends. KASS is …
Oliver Peoples: the coolest sunglasses brand from 2020
Oliver Peoples is a glasses brand born in 1987 and caught by Luxottica in 2017.The brand is become a true …
Discover Cala De la Cruz, brand of Swimwear & Resortwear!
Cala De La Cruz is a Swimwear and Resortwear brand that combines classic silhouettes with extravagant prints! It is really impossible …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
interviews
interviews
Trend
Trend
Trend
Interview with Valentina Giammarco, the founder of the brand “The Beatriz”
We interviewed Valentina Giammarco, the founder of a beautiful Made in Italy brand of couture headbands, The Beatriz. Hi Valentina, it …
Onitsuka Tiger:the new brand ambassador is Willow Smith
Willow Smith, the famous daughter of Will Smith is become the new face of Onitsuka Tiger the Japanese brand that …
3 Korean brands to discover: D-ANTIDOTE, 99%IS-, KUSIKOHC
Wait! selects for you three Korean brands to keep an eye on. The K factor is making itself felt in many …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion news
fashion news
Sneakers
Sneakers
The Nike Blazer ’77 have a brand new look “Tie-dye”: find out the details!
The new Nike Blazer Mid '77 have a "tie-dye" look, the trend of this summer 2020! After the capsule collection and the Jordan …
Brand to discover: Miista the shoes brand all to discover
Miista is a English-spanish brand founded by the creative director Laura Villasenin who chose as an headquarter the East London …
Brand to discover: Münn Seoul, a Korean brand that mixes formal wear and workwear
Münn is a Korean brand that combines formal clothing with workwear: the result, a minimalist collection with a futuristic look. The …
The brand of Viamailbag bags is perfect for your Italian summer!
Today we talk about a brand of Made in Italy bags, which has the colors of the perfect Italian summer: …
Free People: the brand that smells like summertime
Free People is an American brand founded in 2004 but that has an ancient story, in fact the shop was …
Interview with Elisa Soldini and Lucia Padrini: the founders of the Kimonorain brand
We had the opportunity to talk with Elisa and Lucia, the founders of Kimonorain, about behind the scenes, the creative …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
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