Eco and Cool. Wait Fashion presents: the blog Impercfect Idealist and the brands Stan Clothing e An Erin

Here we are again with a new appointment with Eco and Cool, the column that teaches you how to be sustainable and always trendy.

This column wants to be a guide where you can find selectioned useful tips, books, podcasts, people to follow on social media and last but not least eco brands to buy.

Today we are going talk about

-some discoveries on social media, about the influencer and blogger Imperfect Idealist

-small tips learnt from the blog

-some brands to know

Imperfect Idealist

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Imperfect idealist is a green influencer, a person that works on sustainability on social media and who’s constantly committed in sharing, teaching and informing on the respect of the planet.

Imperfect Idealist is runned by Lilly Fang, a 25 years old “lost and confused” girl who graduated at the Massachusetts University of Art. Even if she is not so convinced in describing herself, her blog and most of all her contribution on social media are an important way to share information and suggestions to live in a more ethical way. She is not confused at all about her ideas and her way to live sustainably.

Her contents on social media are understandable, easy and they fit the needs of today’s public: quick but coherent information. She hits the target in a few seconds analyzing subjects as: why fast fashion is not good? how to adopt a more sustainable lifestyle?

These short, but deep tips are very appreciated, also because Lily is very natural, she tells her experiences without being too heavy on advertisements or collaborations.

From her blog we can understand what are the pillars of sustainable fashion and the question to ask to yourself before purchasing a prodouct

The moment of purchase?

-can i buy it second hand?

-can i rent it?

-can i buy it from a sustainable brand?

The production

-where this product has been produced?

-people who are involved in the production process have a regular wage?

-are chemicals products involved?

-how they treat animals?

The item

– is it a good quality item? is this item has been made to last?

– are those materials eco-friendly?

– do they use any materials from animals?

Consumer habits

– do i really need that?

We’ve then selectioned suggestions for what concerns shopping and eco-friendly brands.

How can I do sustainable online shopping?

Second Hand websites can be an optimal solution

As we’ve already said, buying second hand is a way to give a second life to objects that otherwise would become trash. A lot of websites allow users worldwide to share their products in order to sell them.

–Vinted

–Depop

–Facebook marketplace

–Vestiaire collective (for luxury and design items)

The nice thing is that with a little bit of luck it’s possible to purchase unique pieces or from the just passed season.

We’ve selected two brands to follow because they are lit!!!

Stan Clothing

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Stan Clothing is a brand Made in La founded by a young man, Tristan Detwiler. The latter is a surf and sea loVer and for years he has assembled and put together items for personal use. Recently he has decided to found his brand made of jackets and trousers realized with the method of up-cycling.

Tristan essentially finds and buys old fabrics or blankets, he cuts the material into small pieces and he assembles a fabric made as a patchwork of small pieces of different colours and textures.

The peculiarity in his items is that every item is unique and they seems to have an old and antique taste. Tristan’s collections seem to be made of treasures discovered in a dusty garret. Stan Clothing is a classical example of a sophisticated brand sustainable and cool.

An Erin

Is a rather small and recent brand Made in US. Its fame is originated by the presence on Tik Tok where the designer An Erin has decided to document her work.

The leading piece of her brand are coats. They are realised with old blankets and the pieces are assembled with large stitches made by hand with the use of a thick yarn. The pieces in An Erin’s collection are unique and very particular that’s why she deserves all her success.

Why is her brand sustainable? She recover old blankets that would otherwise been thrown away and she makes out of them masterpieces respecting one of the pillar of sustainability

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