R3UNITE, the luxury streetwear brand that lasts over time

The revolution is underway. Sustainability now traces the guidelines of the fashion of the future, and to realize this it is enough to look more specifically at the collections released in recent years. The watchwords are: sustainability, ethics, new goals. It is no coincidence, then, that new start-ups are born that fully share this vision, an example above all R3UNITE.

It is a brand that was born from the love for fashion combined with the social conscience of Emanuele Bianchi, an economics graduate from Bocconi, his brother Francesco Bianchi and his friend Matteo Sommaruga.

The idea comes from a precise premise: rethinking fashion not as something destined to change every month but to last over time. But how is this possible? R3UNITE decides to create each time a collection that supports a social or environmental project and for the entire period of the launch it gives a part of the proceeds to the social project linked to the drop. It therefore sets a specific goal such as planting 30,000 trees in Ethiopia, removing 6.5 tons of plastic from the Mediterranean Sea, and then, from there, creating luxury clothes, but streetwear, which are at the same time cool and sustainable.

”We use fashion not only as a means of expression, but as a means of change. We want to work for a fairer society and a cleaner planet”

these are the words of the founders who chose Como to launch the ‘Upcycle with Purpose’ event. It is a virtually explorable showroom in which recycled garments made in collaboration with Italian artists were put up for auction. The goal, in this case, was to give new purpose to the brand’s t-shirts and sweatshirts that would otherwise have been discarded due to manufacturing defects. These garments, therefore, have been customized by writers, creatives, painters and calligraphers who have given them a new life, basing them as real works of art.

R3UNITE is a brand that takes inspiration, for the creation of its garments, from the subcultures of the 90s, from music, design, art and photography. The choice of specific graphics is certainly not left to chance. It is, in fact, a way to let one’s identity be expressed with what one wears, through precise symbols that have a great communicative charge and that allow the individual to express their belonging to a group. Since the garment is an extension of the individual, of what they like, and a way to protect their identity, it is right according to the brand that this is linked to a specific purpose, which invites people to reflect. It is therefore time to come together around a common cause that takes the name of sustainability.