Interview with Federica Tosi, Founder and Designer of the namesake brand

Federica Tosi: the designer of the brand tells us her story

We met Federica Tosi, Founder and Creative Director of her namesake brand. Born in Rome, Federica embarked on a career as a designer starting with a jewelry line up to 2016 creating a complete collection of ready-to-wear and accessories. Intrigued by her history and her life as an entrepreneur, we wanted to deepen her knowledge by asking her some questions.

Spring Summer 2021 Collection

Hi Federica, thank you for accepting our invitation! Do you want to tell us a little about yourself and your background?
Where does your passion for fashion and the desire to have your own brand come from?

My passion for fashion is something I’ve always had, for as long as I can remember. I started from the jewelry collection and then, in 2016, the clothing and accessories brand “Federica Tosi” was born with a deeply innovative, smart, glamorous and chic spirit, with sporty accents and hints of mix and match.

Spring Summer 2021 Collection

What is your main inspiration in your collections?

My collections are inspired by the life that surrounds me, by the people and situations I encounter every day: the aesthetics of contemporaneity. It may be a woman I meet on the street who strikes me, a detail of a work of art that I see or from one of my travels where I am captured by the charm of the places.

Spring Summer 2021 Collection

What kind of woman is your brand aimed at?

The woman I am addressing is a contemporary woman, determined and self-confident. She is a woman with many commitments and interests, who loves to take care of herself, to feel beautiful and at ease. My garments really want to respond to this need and desire of women, they are versatile garments that can be adapted to different moments and needs of the day, from the most formal occasions during working hours to the most elegant evening ones.

Spring Summer 2021 Collection

Federica Tosi is a brand that dresses actors and influencers including Chiara Ferragni.. How does the support and push given by celebrieties of this caliber affect?

I collaborate with numerous celebrities and influencers and it is wonderful to interpret the different personalities of each with my creations, together with their stylists. I believe that the support of these brand “ambassadors” is very important, who in turn become interpreters of my style and my message. It is a truly stimulating and important reciprocal creative exchange.

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How do you think taste and style are evolving especially in women’s fashion?

I believe that the situation of the last year and a half has led everyone to reflect, both on the production methods and on the aesthetic contents of the collections. The DNA of my brand has always been focused on essential garments with refined details and with a fashion twist and this will be the path that I will pursue with ever greater focus.

I believe that this also corresponds to the evolution of the taste and style of women’s fashion. There is a great desire to dream and go back to sociability, but I believe that the excesses of the past are something outdated and that will not return. The reduction of waste, sustainability, the more responsible purchase of durable garments and not to be used for a single occasion and then never again: I believe that the pandemic has also taught us all of this and that it is a lesson to never forget.

Chiara Scelsi in Fall Winter 2021 Collection – Preview

Nowadays many young people aspire to become fashion designers and be able to manage a fashion brand, what advice can we give to those who are reading us?

My advice is to study a lot and to understand the behind the scenes of the fashion world well, it takes a lot of tenacity and determination, to be curious, to question oneself, to look for new ideas and suggestions while remaining consistent with one’s own aesthetic reference. I believe that evolution and coherence must always go hand in hand, one without the other is not enough, indeed it becomes a limit rather than a resource.

Chiara Scelsi in Fall Winter 2021 Collection – Preview

What is your secret dream and what are your future projects?

My dream, and my daily commitment, is to create a recognizable and lasting brand, based on solid and concrete values. Among my most significant projects is the acceleration of the internationalization of the brand which, after having firmly established itself and positioned in Italy where it is distributed in the best multi-brand fashion boutiques, has begun a development path also abroad.

Chiara Scelsi in Fall Winter 2021 Collection – Preview

MORE INFO

Website: www.federicatosi.it

Instagram: @federicatosi

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Posted By

Camilla Bianchi

Studentessa di comunicazione presso l’università IULM di Milano. Da anni attratta dall’high fashion e da tutto ciò che gravita intorno a questo mondo, con particolare interesse al tema "scottante" dell’ecosostenibilità. Fortemente determinata e curatrice dei dettagli.