ASICS and PLEASURES team up for the new co-branded edition of Gel-Nandi OG

And the co-branded release… has been set for December 4th!

The sneakers giant Asics has worked with the Californian brand Pleasures to re-project the memorable Gel-Nandi OG model, this time designed for those who love nature and want to explore it lively, in total safety (and in a stylish way).

The new “outdoor” model is a unique opportunity for those who want to enjoy the comfort of a pair of Asics Gel-Nandi, without having to give up the contemporary avantgarde of a streetwear brand like Pleasures.

Credits: Austin Hunkins

The sneakers will be available in a dual colorway. The first chromatic proposal is inspired by the reddish color of the ground and the second, harmoniously recalls the colors of night and day.

The structure was thought starting from the traditional model that we all know, and was developed by mixing contrasting materials on the upper, that are nylon and suede in a winning technical combination, which makes the model resistant to abrasion and suitable for different climatic conditions.

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Aesthetically, the models reflect the colors of nature. Warm and cold tones are alternated with the iridescent central panels of the silhouette, which with the colors of the sunset give life to the historical Asics logo. All this is completed with laces made of elasticated rope.

The new Gel-Nandi OG will be available on December 4th from 00.00 CET, in selected Asics stores and on the Pleasures website, priced at $120.

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Priscilla Cafaggi

Priscilla è una fashion editor laureata in storia della moda. Ama il vintage, il minimalismo… in poche parole una persona eclettica. Infatti, se dovesse scegliere due persone per andare a cena fuori sarebbero Jil Sander e Alessandro Michele.