The concept of giving new life to something that is now old, out of fashion or of the wrong size is one of the evolutions of sustainable fashion that leaves more room for interpretations, opening endless options for experimentation and the creative flair of penniless young people all over the world who want to build something unique and low budget.
Today we arrive in Australia, a land rarely mentioned for innovation in the fashion field, yet one of the most successful and interesting upcycling projects of the moment comes from here.
Let’s talk about Philip O’Donahoo, a bit of an influencer and a bit of a fashion designer, he is a very skilled talent in sewing and manual arts, a characteristic that allowed him, from the very first moment, to use patchwork and mix and match techniques with fabrics of different weights in a truly masterful way. His already strong presence on social media then allowed him to try to give life to his interests in fashion design and vintage customization, giving life to New Riot and the Philip’s Laboratory project.
Born a bit like an experiment, Philip began, in 2018, to propose mini drops of unique pieces called “Experiments” where he combined patches and optical games in a mix of vintage garments then assembled in pants, vests and bags.
Starting from the first pieces released almost for fun, the experiments in “Philip’s Lab” have grown exponentially, producing more and more clothes and accessories, exploring the different possibilities of garments and fabrics never tried before and above all refining the technique and improving step by step, learning by his own creations and by the limits he was able to overcome from time to time.
In a very short time Philip O’Donahoo has come to make his new style of upcycling known all over the world, continuing to manually create a collection of one of a kind that cannot be replicated, piece by piece. Instant sold out for almost all the pieces and a slow and exclusive upload rate, on the other hand, for once, in addition to the sustainability of the project, we talk about a slow tailoring fashion experiment like we haven’t seen in a while.
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