BIG AND FLORENCE SHOWROOM presents: NINEINTHEMORNING.
The Florentine showroom very dear toWait Fashion led by the spouses Gianmaria Brini and Cristiana Andreoli, born a few months ago from the union of the respective Brini Showroom and Andreoli Showroom, for several seasons has decidedly and rightly focused on a brand that, with a focus on trousers for men and women, it is widening the range and continues to grow from season to season, increasing the ranks of loyal followers. Passion, made in Italy, clean taste, but great attention to fit and details. This is the winning mix.

The brand: NINEINTHEMORNING.
Quality of Italian tailoring, minimal essence and clean lines are just some of the ways to describe the concept of Nineinthemorning, a very Italian company that was born specializing in the creation of trousers that are as casual as they are elegant.
This brand can become our trusted supplier of the so-called “wardrobe staples”, ie those timeless garments, immune from the comings and goings of passing trends, designed to remain in our wardrobe season after season, without ever losing their quality.
“The skill of tailoring materializes in the beauty of a pair of trousers”.


Italy is the home of beauty and well-made, full of small businesses, each specialized within its own production chain, which help to distinguish the great quality of the products made in specialized industrial districts. Nineinthemorning is a young company that hands down, with great awareness, the principles of Made In Italy, without sacrificing the beauty of an extremely contemporary design, whose goal is the creation of iconic garments, destined to last over time.

The brand, which was born specializing in the production of trousers, is slowly expanding into other product categories, such as jackets and shirts. In this spring / summer collection it focuses on minimalism of shapes and light fabrics.

In the color palette there are neutral shades, such as beige, white and gray, combined with bright colors such as the vitaminic fuchsia of this pair of trousers with a formal and elegant line.

Finally, we pay attention to details such as the label that distinguishes all Nineinthemorning products.

Invitation for Pitti from Nineinthemorning
Official site: Nineinthemorning
Official instagram page: 9inthemorning
Official site of BigAndFlorence showroom: www.bigand.it
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