Interview with Pietro Migliucci, founder of the sustainable brand 10 05

“What are the characteristic elements of your garments? How would you define your style?”

“10 05 is committed to being an eco, green and above all sustainable brand. Each capsule collection is designed in a completely eco-sustainable way: recycled textile materials are used, renewed fabrics, old disused garments, deconstructed and regenerated vintage clothes, waste materials from plastic waste materials, patchwork of fabrics with vintage clothes, construction materials. With a “0 pollution” formula, all types of textile and plastic waste are used as padding for bomber jackets, jackets and accessories. A way to preserve our beloved land, mother of all beauties. The style of 10 05 is a refined street_wear in a cargo version with hints and attention to detail worthy of haute couture.”

“The new collection was presented through a real performance and sends very important messages, would you like to tell us about it?”

“10 05 debuted in Rome, in one of the most anticipated Roman fashion weeks ever, during the AltaRoma event, with the capsule collection “PLEASE FEED FAT PEOPLE”. I preferred to have the collection worn by everyday people, not only classic models. In fact, two oversized friends, an eighty-year-old gentleman from my country, two albino sisters, a boy with prostheses paraded. People completely distant from the world of fashion in a single catwalk. Without creating groups, circles or dedicated events . All together, which should be perfectly normal. Instead today we are working on an inclusiveness that tends to exclude, such as events dedicated to oversizers, plus size shops, inclusive fashion events that show girls with dwarfism for image. it is not inclusion but it is making fun of oneself and others by pretending to do the good of society and the community.

The second stop was Milan, in Piazza Duomo, on February 19, 2020. Where we presented our MANIFESTO ALLA BELLEZZA. Daily beauty, true, simple, has finally taken to the streets thanks to the “modus vivendi” movement. The event was held in Milan on February 19th. The Italian fashion capital has been literally invaded by ‘humans’ carrying messages, ordinary people from different parts of the world, and without distinction of age, color or social status, who, moving from different parts of the city, they reached by public transport , private or on foot, the Duomo, in front of which they remained motionless for 15 minutes showing signs with important messages: “fashion has no size”, “fashion has no limits”, “beauty has no limits”, “in the name of freedom”, “my body is my freedom” and many other messages.

So fashion was enjoyed by everyone, abandoning the extra luxury and the various social hierarchies.

The performance began by distributing the ‘Manifesto to beauty’ through the streets of the city, joining and infiltrating the crowd until we reached the Duomo, in front of the imposing Gothic facade. All the bodies, lined up in a completely random way, awaited the LA of the musical director and experimenter Venovan who, with a touch of the wand, conceptually conducted the well-known song ‘Bella Ciao’.

Each human raised the protest poster in his hands and as if by magic each body became a sound sculpture for 15 minutes, tracing and reproducing, in a contemporary way, the spiers and the mythical white marble facade of the Duomo.

Each body emanated vibrations and therefore sound, vibrations that are the result of the context in which the body is placed or not placed, uncomfortable or at ease, in the city, a bit as Benjamin defined the “hic et nunc”. Every look or emotion emanating from a passer-by is perceived and re-transmitted in vibration by the bodies.

After 15 minutes, distorting the canons of high fashion and luxury of the fashion week, the “humans” have disappeared among the bowels of the city between public transport and streets, to restore air and rigor to the historic setting of Piazza Duomo, thus leaving the user incredulous of what happened, with only one testimony: the beauty manifesto written specifically for the event.

As the manifesto states: beauty is in our modus vivendi.
And I believe these points are fundamental to our Manifesto.

– Beauty has no limits dictated by aesthetic canons. Beauty has no age, no borders, no commonplaces. Beauty is the essence of life.

-We want everyone to feel beautiful, without prejudice or judgment of others, beauty is found in the ways of doing, of being. Beauty is invisible to the eye.

-We want to eliminate gender differences. In unison, without age, race, religion, social belonging, form or diversity. Everyone must be free to express themselves through their body.

-We believe that to feel good we must love each other and not be afraid to show what we are, regardless of gender, skin color, and religion we profess.

– We don’t want categories, groups or membership; fashion must be an expression of everyday society, a mirror of real life, not a mere dystopian utopia.

– We do not want castes, ancient niches and indestructible circles, fashion, like art, must be accessible to everyone and that it is traditionally innovative, at the forefront of technical and environmental aspects and above all that it is sustainable.”

“Sustainability is one of the key points of your brand. What does it mean for a brand to be sustainable and how difficult is it to maintain standards?”

“The eco-sustainable creative process has always been a fundamental part. I believe that creativity is part of the DNA. For some it is a gift, an innate gift. You cannot do without it even when you prepare a simple plate of pasta. Having it combined with a green vision is It was the perfect combination. For the eco discourse I must say that I have always avoided waste, I limit the use of plastic or harmful chemicals. I do everything to limit errors towards the environment. But this already in my private life, and long before 10 05 was born. So I could not have done otherwise even with my brand. It is not easy to put on an eco-sustainable brand, there are many things to take into consideration. From production, to washing, to maintenance, passing through the channels distribution, social media, public relations. Everything has an impact on the environment, even some things we take for granted; however at the same time the more complicated the challenge the more the result will be desired and should be this the key point of every job or project.”

“What do you think of the period we are living now from a fashion point of view? In which direction should we go and in what should we change?”

“I think the only thing that should be changed is overproduction.“More quality less quantity”, the motto that has always distinguished 10 05. Taking care of the garment in detail, down to the smallest detail. The world almost requires us to be advanced with technology : for this reason we are working together with the website and e-commerce on a platform from which to access and customize the products. By entering sizes, measurements, fabrics (of course in this case it will depend on the availability of the fabrics of the moment but we focus on fabric manipulations, patchwork, reinterpretation techniques), zips, cuts and every detail you want to add. In order to avoid overproduction, in fact.”

“In a chat you told me that yours” is more a conceptual work than wearable fashion “. Would you like to deepen the subject?”

I think the concept of ideal and artistic fashion rather than wearable fashion, referring to saleability, is fundamental. For the ideals we fight, we live. Better ten wins for an ideal than a thousand for a fashion without history.”

“What are your future projects?”

“Before the future we try to live the present. We are working on the third stage of the project. Certainly for next year, certainly in Naples and certainly in the most detailed way possible. The goal of 10 05 is to always maintain a certain degree of tailoring, with a rather particular decision: up to garment number 1000 will be all done strictly by hand and all total white, as if it were a way of presenting the concept materialized but still in embryonic form. From the thousandth garment it will be all to live.”

“What would you recommend to a student taking the first steps towards a more sustainable fashion?”

“The advice for every person who tries to pursue a choice such as that of sustainability with passion and love is to work first on their personal choices, those of daily life, and then bring everything back to the world of fashion.”

“Where can we buy your clothes?”

“Each garment of 10 05 is completely hand-made. Unique and certified both in design and in its uniqueness by a label that shows the tailoring, production and number of the garment. They can be purchased in various pop-up stores around for Italy. From Milan, at “5way” in via Fiori Chiari in Brera, Rome, Turin, Naples. Soon also in Riga, Latvia in the concept store “Bangbang store”. And we are working on our website and e -personal commerce. We hope to launch by early 2021. “