Wait presents… cool and eco-friendly brands that respect the environment and follow the latest trends.
One of the main problems in our society is for sure the one that concerns the environment.
It’s a well known fact that our planet is in real danger: global warming, rising temperatures and sea levels, some species extinction. In conclusion we have a series of data that prophesy not a nice scenario… not to be too dramatic, but they’re talking about a catastrophe.
Maybe we’re not in time, but we have to think about an educational plan to let the next generations to not repeat the same mistakes we did. We have to come back to a life subordinated to nature, and not all the way around.
We have to learn daily habits that of course we already know but we hardly do, like:
Go to work by bike or take more public transport, do not waste water or food, give a second life to objects and do not look always for new products, but instead look for something second handed.
To act in a more sustainable way signifies also to be more aware of what we wear and also that the fashion industry is one of the most polluting system in the world.
Consumerism is comfortable because it allowd to have everything, new and now… but this confort has a high price. It affects man, that has become almost a slave in some countries, animals that are mistrated and considered as objects, and last but not least nature that is burned, polluted and massacred.
To be sustainable doesn’t only mean to do not wear fast fashion, because we have also to take in mind our economical possibilities. But we can limit our consumption in fast fashion and invest in garments that will have a higher longevity. Or simply go in a thrifted shop and do not throw away a garment if it presents slightly demages.
Those are the rules:
1. Quality over quantity
2.Thrifted shops
3.Take care of the garments we have
From a consumer point of view we have to be able to make a difference and reognize the brands that are truly eco-friendly and the one that pretend to be such.
In fact sustainability has become a real trend, so lots of factories, not only in fashion but also in alimentary sector, for instance, have ride the wave of sustainability studying specific marketing capaigns. Such campaigns often do not have real foundaments in the various stages of production: from the choice of raw materials and so on. But they are made only to grab the interest of that consumer that tries to make ethical choices.
So how to discern a fake sustainable brand to one that is truly committed to this cause?
Firstly we can have a research online, Wait Fashion has found a very useful website Good on You that guide you during the choice. The web site is a deposit of a lot of brands where you can recognize how really and how much a brand is committed by these three criterias: respect of the environment, workers and animals.
Last but not least, our aim is to propose you a periodical series of cool eco-friendly brands and tips to be more concoius and ethical.
Here there are the ones for this week. Enjoy!
The British brand BEEN London has a ranking Great on Good on You, that menas that it satisfies the three main sustainable criterias of the web site. Respect for the environment, workers and animals. BEEN London uses a high percentage of eco-friendly materials that limit the consumption of chemical products and the waste of water. Its production is local and traced, therefore it has a low emission of carbon. The packaging is recycled. It doesn’t use wool, fur or leather of exotic animals, only recycled leather is present in BEEN London collections.
It’s a Dutch brand whom main prodoct is the jeans. It uses in high proportion eco-frendly materials that reduce the waste of water and the consuption of chemicals products. The packaging is eco-friendly and the brand encourages its clients to reduce their impact on the eplanet while using their products. The workers’ conditions satisfy the Four foundamental principles of ILO. Ilo is The International Labour Organization (ILO) is a United Nations (U.N.) agency. The goal of the ILO is to advance social and economic justice by setting international labor standards. The ILO has 187 member states and is headquartered in Geneva, Switzerland, with approximately 40 field offices around the world.
Kings of Indigo takes care of the health and the security of his workers in the whole production chain. It wants to increase wages in all the production chains. It only uses recycled wool.
Left edit is an American brand.
It uses in a great proportion eco-friendly materials, like tancel. Its manufactury is local and it reduces the carbon footprint. It uses no toxic dyes methods and it reduces the consumption of water with a printing technique that doen’t need it. Its working conditions are good and it guarantees a good wage for everybody in the production chain. Left Edit’s collections are free of any animal meterials, althought the brands do not define itself vegan.
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