“Gray Day is an important story of our heritage that we can tell through our signature gray color and classic 574 silhouette. Our” Worn by Anyone “slogan is a nod to the past, present and future of these iconic models”
says Pat Cassidy, Global Director, Consumer Marketing & Athlete Activation.
Can a color be the representative of a story and become synonymous with a brand? For New Balance yes. And it’s about gray. The brand also unveiled this year, as it has been doing for some time, the long-awaited collection for Gray Day 2021 for the annual celebration of the brand’s heritage. This is a limited edition release that will include two 574 models and one 57/40, and which once again celebrates the classicism of the brand that seems to be unrivaled. Let’s remember that the 574 model, first introduced in the 80s, was a simple experiment by the brand that wanted to create a shoe to wear on any occasion and that included the best for a runner, both road and trail . In fact, it became famous for its versatility and its classic design.
The exclusive 574, a concentrate of comfort and design, amazes. This will in fact retain its classic silhouette but will not feature the iconic New Balance ‘N’ logo and will be called Un-N-Ding. The unisex 574 Classic Gray will also be present, while the 57/40 men’s model seems to be the most innovative shoe of the 2021 collection with an entirely gray color.
In addition, this year’s New Balance Gray Day campaign features many of its main athletes and ambassadors including Coco Gauff, Jamal Murray, Sadio Mané, Sydney McLaughlin and Tiago Lemos. The unisex 574 Classic Gray and the 57/40 for men will be available at New Balance Stores and selected retailers while the unisex 574 Un-N-Ding will be available exclusively on NewBalance.it. All starting from May 15th. We just have to wait!
____________________
They might also interest you:
”Deep Royal Blue ”: the new Ambush collaboration for Nike
Union LA celebrates 30th anniversary with Air Jordan 4
More from fashion
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: …
