The new capsule by Noah commemorates the NEW ORDER music band

The new capsule collection launched by the Noah brand in collaboration with the musical group is now available: New Order!

“As a band, they have created timeless music, but that’s only part of why they mean so much to us. They have had a long and lasting influence on music, nightlife and culture and have shown how great it could be. the creative act. Watching the success of New Order, on their terms, gave us the courage to make our own path “

With these words, the New York-based streetwear brand announces its new capsule collection dedicated to the legendary British band “New Order”. As revealed in the lookbook shot in the streets of Manchester, the collection commemorates the entire musical discography of the group, while mixing the preppy aesthetic of Noah and the graphic creativity of Peter Saville, designer of many album covers for the independent label Factory Records he founded in 1978.

The collection, with a minimalist design, consists of a jacket worth € 310, co-branded t-shirts and sweatshirts, others in which the writings of famous tracks such as: “Truth”, “Denial”, “The Perfect Kiss” and “Temptation” appear stylized,complete with credits. Among the most interesting proposals there is also a sweatshirt depicting the members of the brand with a clear reference to the third album entitled “Low-Life” worth € 54 and a t-shirt in which the single “Thieves Like Us” is associated with a painting by Giorgio de Chirico worth € 50.

To the usual accessories such as bucket hats and bags, there are other more unusual but certainly interesting ones such as a bar of soap, a packet of chewing gum engraved with “The Perfect Kiss” on the package worth € 4.95 and even a maglight . All articles are now available on Noah‘s official website. As some of the prices mentioned above predict, this is a collection with an average high value.

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.