Via Roma 15’s success told by Showroom 999
After last week’s appointment, we went back to Showroom 999 to find out more about a new brand: Via Roma 15.
The owners Angelo Dall’Osso and Tiziana Stancich told us the story of Via Roma 15, showing us the most iconic models and explaining how the brand is performing in this Fall Winter 2021 sales campaign.
Can you tell us the history of Via Roma 15? Where was this company born and how has it evolved over time?
Via Roma 15 was born more than thirty years ago, when Silvano Volpato founded the company in 1979. Thanks to the excellent work of the owner and his sons Manuel and Viviana, the brand has established itself more and more until it is renowned globally. Via Roma 15 offers products with an innovative and handcrafted look on the market: the company takes care of every phase of the production chain: from designing the models to delivering the final product to the customer.
Made in Italy is undoubtedly one of the most important extensions and for this reason the brand is considered as the pearl of the Brenta Riviera.
What are the strengths of the brand?
The strengths of Via Roma 15 are certainly seriousness, excellence and great professionalism. We are talking about one of the most valid companies in the production of boots: the iconic structure on which all the shoes are based allows to give momentum to the leg, accentuating the silhouette of the woman.
Another important pillar of the brand is undoubtedly made in Italy, in fact the tanneries producing the brand use top quality materials at km 0.
How is the brand performing this season?
The excellent relationship established with the company is allowing us to perform more and more in the market and confirm a trend that is in absolute growth, such as that of boots.
We are very strong on the Italian territory, but we are managing to enter and establish ourselves more and more even in the most influential foreign Department Stores.
The best-seller is undoubtedly the iconic boot with the golden “V”, but with Via Roma 15 we have managed to feed a strong demand on the market for boots and ankle boots also for the summer season, using materials that are better suited adapt to the season and current trends.
How has the brand reacted to digitization?
Thanks to digitalization, the brand has managed to establish itself more and more: we have managed to enter the online market thanks to requests from various market place leaders in the sector.
The strength of the product combined with the skills of the agency and the ability of customers to grasp its potential has allowed Via Roma 15 to adapt to the rules of the digital market.
Over the years, Via Roma 15 has become a must have and a reference point for a very transversal customers: the brand is in fact highly appreciated by both girls and women.
Discover more about Showroom 999 by reading the interview with the owners!
Showroom 999: @showroom999milano
Via Roma 15: @viaroma15
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