Once again, the maison carried on by Alessandro Michele continues its navigation towards indefinite and unexplored itineraries, making an anti-traditionalist choice: preferring a ‘narrated’ collection through the fashion film tool, rather than doing that with a walkway.
The title of the film has just been unveiled, it will be “Aria” and is going to be broadcast on the fashion house’s streaming platforms on April 15th.
The short film will succeed the first short movie “Epilogue”, which it was presented last spring, as well as at the recent digital festival co-directed by Gus Van Sant. The title, as Gucci’s CEO Marco Bizzarri revealed isn’t casual: it wants to glorify the creative autonomy of the maison, that each time is dedicated to introducing fresh air into the fashion world.
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