MSCHF reinvents, or rather, overturns the classic Timberland boots!
MSCHF (@mschf)once again takes an icon and reworks it, or rather completely overturns it. With imagination, excess and a lot …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky
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Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
Christmas tree decorations: ideas, tips and trends
November is, par excellence, the month in which we start to think about the Christmas period with the gifts to …
ETRO: all the iconic bags of the Maison
ETRO is an Italian brand that was born in 1968 as a textile company and since then has maintained a …
PURAAI, from Japan comes an all-Italian story of eco-friendly design sneakers. Which already smell like MUST.
Browsing the web for some time, we came across this new sneaker brand, Puraai, which immediately caught our attention. An extremely …
Interview with Anja Zecevic, the emerging designer who launched a new concept of genderless and modular boots
This interview with Anja Zecevic is not a normal interview for me. I have known Anja for several years and …
BIG AND FLORENCE SHOWROOM presents: COTAZUR women’s beachwear with an Italian DNA that sets the trend
The world of beachwear, especially the female one, has always represented a fascinating world for us, in some ways mysterious. …
BIG AND FLORENCE SHOWROOM presents: STR * HYPE the new brand of ecological sneakers that are candidates for the next MUST HAVE
Those who follow this site know well that I rarely break down and put my 'virtual' face to endorse a …
Virgil Abloh dies at 41. He, with Off-White and Louis Vuitton, revolutionized luxury by infusing it with streetwear
The Maradona of fashion passed away. Maradona comes to my mind, but only for his uniqueness, diversity, ability to affect, …
Madonna against instagram censorship! Why can a man’s nipple show and a woman’s can’t? Here they are the original photos of naked breasts! What do you think?
Madonna. An icon, a goddess, of music and style. She has always been ahead, transgressive, rebellious. Yesterday he posted on her …
SOS by SHOPenauer. Interview with Silvia Caroline. Influencer, blogger and writer
With our realities: Wait Fashion and SHOPenauer we set out to give life to increasingly articulated collaborations with Influencers and …
CASTING x ONLY FANS – Saturday 11 and 25 September! Waitfashion launches WAIT S.A.F.E. his new channel OnlyFans between eros, art and fashion with the artistic direction of the great photographer Francesco Bertola
OFFICIAL! Waitfashion launches WaitSafe his new channel on Only Fans, in collaboration with the great Milanese photographer Francesco Bertola who will be its photographer …
The perfect event: Saucony celebrates 30 years of the Shadow 6000 with DJ Shablo, Ernia during Il Salone del Mobile in Milan
Crazy event organized by Saucony, last night in Milan. It must have been the desire for real life, it must have been …
‘IN MEDIAS RES’ the new live performance by Francesco Bertola and Jeaninne Intriago, at the Etra Studio Tommasi gallery in Pietrasanta
By definition, a photographic exhibition shows the final result of a performance that is preceded by a study, a thought, …
BIG . AND FLORENCE SHOWROOM is born. Gianmaria Brini and Cristiana Andreoli tell us about the choice to merge their historic showrooms to give life to their new creature
Gianmaria Brini and Cristiana Andreoli, husband and wife, as well as owners (until yesterday!) respectively of the Brini and AC …
Ercole Cellino tells us about the opening of the new luxury multibrand store Il Duomo in Chamonix
Ercole Cellino, took over the historic luxury multibrand the Duomo di Novara 3 years ago, and today announces the opening …
Luciano Bonini x Waitfashion launches the answer to Lidl with a series of sneakers for Esselunga, Coop, Auchan, Carrefour and Todis
Lidl sneakers arrived also in Italy last Monday, a phenomenon that had already caused a sensation and which we had told …
Surprise! Burger King invites its customers to go to McDonald’s
Suprise! It sounds like a joke but it's not. This is the announcement launched on its Social Networks by Burger King …
The hybrid between a beatle-boot and the Instapump Fury sneakers by Reebok divides the audience
Ugly object, son of a Frankestainian fusion, or stroke of genius? This Reebok release that has surfaced online on the …
Interview with Kai. The fashion designer, artist and stylist who is bringing Wait! Fashion to China
It had been a dream in the drawer for many years. Being able to bring Wait Fashion to China. Or …
NIKE X OFF WHITE: RELEASE DATE, PRICES AND STORES WHERE TO BUY IT
Ladies and Gentlemen: the most talked-about pack of the last months, the collaboration that all sneakers enthusiasts expect: Nike x …
Brands & Designers
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Jeans
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Junya Watanabe Man x Levis cotton linen x cotton tencel denim jacket indigo
the heritage of the American denim-brand Levis meets the sartorial style of the great Japanese designer Junya Watanabe from Comme Des Garçons For …
ELEVATE: the backstage of the video made by Wait Studios with the direction of Federico Floridi and the looks of SPAZIO
The perennial struggle between dream and reality. The dichotomy between the dream world and the concrete one. Between the most …
Jordan Max 200 “Black/Electric Green”
Released in a few days these Jordan Max 200 "Black / Electric Green". There is little to say ... It's …
Converse launches the CX line with 3 new models and a collaboration with The Soloist
Converse launches 3 new models that fall under the umbrella of the new CX line. The American brand takes some …
Black Ember, Forge 20 is the definitive bag-backpack-shoulder bag for the metropolitan commuter
In a busy life of business, travels, office, sport,urban passages through vehicles, bicycles or vehicles belonging to the so-called 'smart …
KAPITAL: the ss 2020 collection is the triumph of the bandana with luxurious and unconventional paisley patterns
Kapital, a Japanese brand that has always been in our hearts, comes out on Haven with the new spring-summer collection …
STONE ISLAND SS 2020 | MEMBRANA + OXFORD 3L WITH DUST COLOUR FINISH
Part of Stone Island's DNA has always been research and experimentation on innovative, unusual materials and related treatments, washes, finishes, …
BLACK COMME des GARÇONS x Nike Waffle Racer 2
The new Nike Waffle Racer 2 in collaboration with BLACK COMME des GARÇONS will be released today. The classic silhouette of …
SELECTED PIECES: RAF SIMONS X DR MARTENS 1460 BOOTS
Studs, a decidedly punk-grunge touch and the 90s for a classic by Dr Martens, the 1460 black model, revisited by …
1017 ALYX 9SM Claw Belt
Alyx, or rather, as the brand recently decided to rename itself 1017 ALYX 9SM, has made accessories with metallic details …
Clarks Originals Wallabee “Off White Camo
Times of tuning, restyling, collaborations and various playings on icons. Every fashion brand does it, and rightly so does Clarks. That …
The Air Jordan 1 “DISCO BALL” metallic silver drops this weekend
It is the first time that we see the Air Jordan 1 in disco ball version ... Certainly highly scenographic...they are dropping this …
ECCO X THE LAST CONSPIRACY. The new collaboration stands out with the Kimura model.
Ecco and The Last Conspiracy: an unusual collaboration between two apparently very distant footwear brands that share the same mother …
SHOPenauer app is out now!
Oggi per tutti il team di Wait e SHOPenauer è un giorno da celebrare: è uscita l'app di SHOPenauer sull'Apple …
WAIT @ PITTI 96: COLMAR
The path of glory continues for Colmar, a historic brand (I would say legendary), which even founded in 1923 and …
WAIT @ PITTI 96: BONSAI CLOTHING
Bonsai presents itself at Pitti 96, confirming all the good things it has shown us over the years, of a …
WAIT @ PITTI 96: GRENSON. A legend in the British footwear history
Founded in 1986, Grenson is one of the historic names in English footwear. The brand, in addition to guaranteeing quality at …
Surprise! Nike x OFF-WHITE, the collaboration back in June with the Zoom Terra Kiger 5
Did you think that the collaboration between Nike and Off White was over? After the announcement of the The Ten …
WHAT IS FASHION? SHOPenauer launches the #whatisfashion campaign … Participate and become the protagonist with us!
WHAT IS FASHION? What is fashion? We asked ourselves. We tried to give a universal answer. Impossible. It is impossible to …
CORELATE SS19 – A fresh, colored breeze
I fell in love with Corelate. It was a few seasons when I heard about this brand, but my mind could …
Do you like new courduroy Puma Crack by David Obadia?
In Wait, in addition to innovations able to excite us (rare stuff), another thing we love, happens when someone puts …
SNEAKERS ROOM, launches e-commerce and does it with a bang: a raffle with Nike x Off-White Jordan 1
Some months ago, we told you about the birth of a new Italian reality in the world of high-level sneakers-stores: e-commerce Today, …
Back to the Future! Even Puma launches the self-catching shoe. PUMA Fit Intelligence Trainer
Since 1989, with the release of Back to the Future movie we have imagined (or rather dreamed) the years we live today …
Haven revisits the classic Timberland boots with a to-die-for version
One of our favorite stores, Haven, specializing in a unique selection of sought-after and avant-garde brands, including many rare Japanese …
sacai x NIke, collabo preview during FW19 Paris Runway Show
The Japanese brand Sacai is not new to collaborations with Nike. During the Sacai Paris fashion show for the FW9 collection, …
WAIT @ PITTI 95: Huemn, at the antipodes of fast fashion. A month and a half to embroider a single sweatshirt!
One month to embroider only one sweatshirt by hand. A month and a half to embroider the long version. I rewrite …
WAIT @ PITTI 95: YLATI
Ylati for years is one of the most interesting names among the avant-garde sneakers made in Italy. Ylati has always been …
WAIT @ PITTI 95: PEZZOL 1951
About 2 years ago I saw the first Pezzol 1951 collection at the Super tradeshow in Milan. I immediately understood that there …
WAIT @ PITTI 95: KRAKATAU
We had already reported Krakatau some time ago, as one of the most interesting emerging outwear brands in the landscape. The …
WAIT @ PITTI 95: DUNO
Duno is a brand of Italian outerwear that in the space of a few years has been able to create …
WAIT @ PITTI 95: CLARKS
Clarks is an extraordinary British brand that has marked the history of footwear and style. Founded in 1825 by the brothers …
WAIT @ PITTI 95: S.T.R.A. LEATHER JACKETS
The first time I saw S.T.R.A., just a few months ago on the account of Alessando Falconieri, owner of the …
Virgil Abloh inflames the public on Instagram with the preview of the new Off-White ODSY-1000 sneakers
Virgil Abloh impresses on Instagram with these sneakers from OFF-White ODSY-1000. A prototype? A new exit already scheduled? Sorry for …
WAIT @ PITTI 95, BRAND TO DISCOVER: WOLM
The 95th edition of Pitti Uomo kicks off tomorrow. From Wait, expect an extensive live report on the best brands …
MADNESS x adidas UltraBOOST 4.0
The collaboration between Adidas and the brand of Hong Kong Madness, designed by Shawn Yue brings us a new 'limited' …
GYAKUSOU x Nike Zoom Pegasus Turbo – preview
Dopo aver messo mano con grande maestria sulle Nike Element 87, Jun Takahashi di Undercover, impugna ancora la bacchetta magica …
Velasca and Anvil Motociclette surprise with a collaboration that combines urban and wild spirit
In the most unusual period for this kind of thing (end of December) comes out one of the most interesting …
Call of the mountain – Best outwear and shoes for the winter 2019 season | A photo-editorial by Wait Studios
Daniel, Isidora, Vinicius and Maria are four friends who, before leaving for the Christmas holidays, each to their country of …
FAST THOUGHTS: the mournful and painful silence of Dolce and Gabbana continues
After the 'big trouble in (little) big China' to quote a famous movie, the silence continues and smells a bit …
Kith x New Balance x Nonnative sneakers
A 3-hand collaboration. The sneaker brand, New Balance, has joined the Japanese brand, Nonnative and with the American sneaker store …
WOLM: an interview with the founders of the Italian streetwear brand
I fondatori del brand WOLM We followed with Waitfashion the birth and the development of WOLM, one of the most interesting …
Nike React Runner MID ISPA ‘‘Improvise, Scavenge, Protect, Adapt’
The Nike React Element 87 is one of the most innovative and most successful models of the season of the …
Nike Air Fear of God 1
Those who follow the instagram profile of Jerry Lorenzo, eclectic designer of Fear of God, will have already seen appear …
BRAND TO DISCOVER: SEOK SNEAKERS
A new sneakers brand with a very strong personality: SEOK. The lines are clean yet at the same time extremely original …
Game of Thrones x adidas UltraBOOST “House Targareyn Dragons”
Announced a long time and anticipated by some sneakers images, here are the first still life images of the Adidas …
CAUTION to TheDoubleF!
The love story between streetwear and luxury is a story that has its roots in time. It is a story …
Mulino Docksmart: are we facing the most beautiful store in Milan?
The title of this article is deliberately provocative. But up to a certain point. It 's true, Milan is the capital of …
Versace launches a sneaker on the market that takes on the iconic Apple sneakers
Salehe Bembury, the new head designer of the Versace sneakers department has placed a paw that is already making people …
Nike Air Force 270 Utility comes in color Volt
After presenting a black & white version of the Air Force 270 Utility, Nike is about to launch the Volt …
SNEAKERS ROOM, now open! Here are the photos of the inauguration of a new reference point for sneakers-maniacs in Puglia and in Italy.
Last August we interviewed Claudio Laporta, already owner with his family of Tribes stores, and who had announced the opening …
Nike Cortez x Kendrick Lamar… coming sunday!
Nike Cortez x Kendrick Lamar, are coming. In our opinion, the most original Cortez variants of the last years ... …
The new Nike Air Force 1 Utility comes with a magnetic closure
Throw away the laces. Old stuff. The slip on? Comfortable, but for a mid do not guarantee maximum hold of the …
[:it]WHITE MILANO: LE NUOVE MIA BAG FATTE DI TAPPETI PERSIANI FANNO CENTRO.
Mia Bag has given life to a real phenomenon over the last few years. It is certainly not easy to enter …
WHITE SHOW: FIORUCCI’S REVIVAL GOES FROM MILAN
We have always been in love with Fiorucci. In love with Elio Fiorucci, and with the brilliant brand that took …
WHITE MILANO: MINNA PARIKKA
Finnish footwear brand Minna Parikka is unmistakable: witty, fun, colorful. Minna Parikka, is a designer originally from Helsinki, with studies in …
Puma and Han Kjøbenhavn’ launch their collaboration with 4 new sneakers
Puma is not new to collaborations with some of the most talented and intriguing contemporary brands that emerge from the …
SELECTED PIECES: PRADA LOVERS & STARS KISS JACKET
In the section 'selected pieces', today comes this Prada jacket. Surely not the easiest item to wear, but just among the …
Stone Island brings nylon metal fabric on sweats, shirts and pants
Stone Island, since it was born, has made experimentation of innovative and non-standard materials one of its main characteristics. Nylon …
UNDERCOVER X NIKE REACT ELEMENT 87 NEW COLORWAY
A nostro parere le Nike React Element 87 sono tra i modelli degli ultimi mesi in assoluto più esaltanti del …
NEXT OPENINGS: Sneakers Room arrives in Puglia, with the touch of the best international sneaker-stores
There is a great excitement in the world of sneakers, also in Italy. In recent years, trainers invaded even the …
EXCLUSIVE: Wolm ss19 lookbook
Here is a super-exclusive of Wait, that we have the pleasure to show you: the lookbook ss 19 of Wolm, …
Adidas Kamanda brown pack
Adidas Kamanda is a completely new model that has aroused a lot of interest. Released for the first time a few …
Adidas Sobakov, the new sneakers football-inspired
World Cup in Russia just finished, and Adidas presents a new silhouette: the Sobakov, clearly inspired by football. The first 2 …
Palm Angels summer 2018 Capsule, a mix of punk e surf style
Palm Angels. Another brand that is part of the New Guards group (see Off White, Marcelo Burlon, Heron Preston) which …
Adidas Consortium x Mita sneakers Stan Smith
It is the second collaboration that sees the light between Adidas and the Japanese cult sneaker-store based in Tokyo, Mita. As …
Adidas Y3 Kusari ‘Triple Black’
It is not known why a pearl of this kind, the Adidas Y3 Kusari 'triple black' has just come out …
VETEMENTS X REEBOK. Check out a new collaboration for the ss19 with a punk taste
Check out a new collaboration between Vetements and Reebok. There are 3 models including a classic running sneaker with long …
Undercover x Nike. Ss19 collabo preview at Paris catwalks
Undercover, durtin Paris catwalks presents a stunning collaboration with Nike. Front in 'Internationalist' style and back in Mercury god style 'winged …
Adidas Originals by Alexander Wang ‘TURNOUT’ sneakers
Adidas Originals by Alexander Wang sneakers: new model of the collaboration renamed 'TURNOUT', or 'on the contrary'. 3 bands sewn upside …
All crazy for the Vans Vault Cap Lx ‘Nike x Off White style’
Yes, now Virgil Abloh has done school. The deconstructed and re-built style is the prevailing trend in sneaker-world. But we …
Nike Air Max 360 High by Kim Jones
Kim Jones, former designer of Louis Vuitton and just a few weeks ago awarded new stylist for Dior, puts his …
Reptile’s House. Interview with Giancarlo Nevola, founder of the most upscale artisan handbags brands of the moment.
Giancarlo Nevola, founder of Reptile's House, is a figure of those you can found almost exclusively in Italy: artist, artisan, stylist …
Adidas Consortium Ultraboost Mid Prototype
Named 'Prototype' these Adidas Consortium Ultraboost Mid, underline in the name the level of experimentation of the product. Consortium, like the …
Polo Ralph Lauren CP 93 Sailing. The 90s style collection inspired by the America’s Cup
An American rapper could only exclaim PURE DOPE! A true 90s-style gem, this capsule collection by Polo Ralph Lauren. The brand …
Vans Authentic adn Sk8-Hi Japanese Boro
Vans arrives with a very special pack called 'Japanese Boro'. The models presented are the classic Authentic and the SK8 …
Selected pieces. The Soloist rocakbilly-dark style shirt.
In our section 'Selected pieces' today comes this unique shirt, formed by the Japanese brand TheSoloist by TAKAHIROMIYASHITA. It is an exclusive …
SHOPenauer stores: interview with Raffaella Volpi, owner of Volpi Donna in Modena
Volpi Donna is one of those realities that are increasingly rare, in Italy and in the world. And for this …
Supreme x Clarks Wallabee coming May 24th
Coming soon another chapter of the collaboration between Supreme and Clarks. This time we will see a series of Wallabee, a …
Nike Air Force 270 ‘Dream Team’
There is not yet an official date, but the release of the Nike Air Force 270 is expected soon, in …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
