The perennial struggle between dream and reality. The dichotomy between the dream world and the concrete one. Between the most heated fantasy and the boredom of work, of daily routine.
This is what the ELEVATE video tells, to be released in the next few days on Wait fashion and on our social channels, created by Wait Studios (the video and photographic production house of Wait!) With the direction of Federico Floridi and with the collaboration of SPAZIO shop from Bra.
Imagination, which is capable of ELEVATING you to drag you into a fantastic world, where you can give vent to your freedoms and your true essence.
A struggle between two distant worlds, underlined by two locations that are spectacular in their own way, as different: the historic printing plant in Cinisello Balsamo, Fontegrafica (one of the most historic and fascinating typographies in Lombardy) and an abandoned factory, always located in Cinisello.
Even the looks underline this eternal struggle between the conscious and the unconscious: suddenly jumping from the ultra-classic to the streetwear, more fashionable, through a sort of daydream.
Imagination, which is capable of ELEVATING you to drag you into a fantastic world, where you can give vent to your freedoms and your true essence.
All the clothes were supplied by a partner of excellence: Spazio (di Bra) with garments that range from Off-white, Adidas Originals, Palm Angels for the street side up to Max Mara, Circolo 1901, Doucal’s, Burberry, Nude, Andamane, Michael Kors, and Tagliatore for the formal outfits.
Special guest: Rewop with its made in italy sunglasses.
CREDITS
Elevate
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In collaboration with SpazioBra
Directed by Federico Floridi
Photographer: Jacopo Golizia
Starring: Vinicius Mariano (INDIPENDENT agency) Gaia Trussardi (Ad Moda – AD Sphera Group)
Production: WaitStudios
– Marco Bianchi
– Giovanni Giannetti
Production manager: Alessandra Nardini
Stylist: Francesca Montuschi | WaitStudios
Scene Photographer: Marco Pittaluga
Assistente Stylist: Matilde Istrefi
Makeup: Chiara Brambilla
Spazio Bra manger: Lucia Bellotti
All pictures from the backstage here below!
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