Luciano Bonini x Waitfashion launches the answer to Lidl with a series of sneakers for Esselunga, Coop, Auchan, Carrefour and Todis

Lidl sneakers arrived also in Italy last Monday, a phenomenon that had already caused a sensation and which we had told you about.

A brilliant marketing move by the German supermarket chain, which perhaps even went beyond the expectations of the company itself. On sale for around 12 euros, the sneakers (alongside other merchandising such as slippers, socks and t-shirts) immediately sold out and became a collector’s item.

After first launch reselling price had skyrocketed to 2700 euros on resale platforms such as Ebay but also specialized in the reselling of sneakers.

Also arrived in Italy two days ago, they were immediately sold out, in a few hours. It is true that the reselling price has dropped a lot, as, as far as we know, Lidl has placed many new pairs on the market and above all has made them orderable on its e-commerce in Germany for 12.99 euros, in this way making prices dropping down.

Ugly, beautiful, funny … judge them as you like, but the name Lidl has become very hot in these hours on all social networks, becoming a ‘trending topic’ and gaining exceptional branding visibility.

In order not to pull back from the game, we at Wait Fashion asked one of the most imaginative, creative and witty designers and illustrators on the Italian scene, Luciano Bonini (aka Lucky451,, founder of Joe Rivetto and graphic designer for Roy Roger’s and President ) to imagine his sneakers for other supermarket chains in our country: Esselunga, Coop, Auchan, Carrefour and Todis.

Here is the result of his imagination …. Luciano Bonini did not limit himself to designing the shoes … but also to creating a slogan for each of them! ….

… and who knows that some chain does not decide to contact us by immediately picking up our proposals and above all the challenge launched by Lidl ….?

Info:

Luciano Bonini: www.instagram.com/lucky451/

Posted By

Marky

Marky fonda Wait nel 2004 durante l'università mentre frequenta Giurisprudenza a Pavia. Nel frattempo apre il blog waitfashion.com dove tutte le sere scrive di streetwear e nuove tendenze nell'urbanwear. Una volta laureato decide di evolvere il progetto. Oggi Wait è una media-company basata su 3 progetti: - Wait Fashion (produzione di news) www.waitfashion.com - Wait Studios (produzione di video e shooting) www.waitstudios.com - SHOPenauer (la piattaforma globale che è guida, social e marketplace per i migliori brand, negozi e showroom del mondo) www.shopenauer.com