The love story between streetwear and luxury is a story that has its roots in time. It is a story of redemption. But it is also the story of a fatal attraction between two seemingly distant worlds. It is also a deeply fascinating story, rooted in the nature of man. In the ancestral necessity of transforming what is useful in something beautiful, indeed. Wonderful. And of the necessity of Beauty, of sinking the soul in what is more authentic and true to go beyond mere appearance. To renew and regenerate. To find the elixir of eternal youth.
The love story between streetwear and luxury is a story that has its roots in time
And what is more authentic than what is born, grows and lives in the street? Of what is born as the uniform of those who work in construction sites, between dust and dreams, who drive bulldozers to elevate bridges and overcome rivers today and already now, but more and more tomorrow, will drive rockets and space ships to build invisible bridges to planets away. They are uniforms impregnated with sweat, the sweat of every day. But also of hopes. Hopes for the growth of humanity, which merge, every day, with the personal hopes of each of us.
what is more authentic than what is born, grows and lives in the street?
In this endless interweaving of private and collective trends, the dance between luxury and urbanwear today, as never before, has reached its peak.
Perhaps this story begins with the times in which Levi’s jeans, the ‘Genoa cloth’, the work pants par excellence, has been dragged into the luxury samples. High first in the Olympus.
But, today as never before, the embrace of the two worlds seems unstoppable. In total propulsion.
The sneakers, once seen as an alien object from the world of luxury, even disregarded, today are raining on the catwalks. The stylists take timeless icons and blend their magic touch into the DNA street. Here are the sneakers ofCalvin Klein 205W39NYC or Jil Sander
the dance between luxury and urbanwear today, as never before, has reached its peak
Heron Preston as well as adidas Y3, take over suits that appear as astronauts and make them avant-garde uniforms. Oakley, which has always made this futuristic trend a trademark, presents glasses designed by Samuel Ross, straddling racing, shop protection and those we imagine wearing for those who have to start a space rocket.
Off-White, by now one of the most desired brands in the world, traces the furrow. The bomber is branded as’ BOMBER, according to the philosophy of the tag, with reminiscences of ‘industrial design’.
And if all this is supported by a silver bag by Balenciaga or a pair of glasses by Saint Laurent, the mix becomes lethal.
the necessity of beauty, of sinking the soul into what is more authentic and true to go beyond a mere appearance. To renew and regenerate. To find the elixir of eternal youth
Noi leggiamo tutto questo, anche, come accennato prima, come una storia di riscatto. Tra chi, nato nella strada e nella polvere, sa elevarsi a icona.
Brand che nati, apparentemente, dal niente dettano le tendenze globali. Stilisti che passano, non dalle scuole di moda, ma attraverso percorsi molto personali, unici e tortuosi, come Monsieur Virgil Abloh. Per esempio.
Questa danza, unica, infinita, per certi versi imprevedibile, tra lusso e streetwear, a nostro avviso è lo spettacolo più affascinante nella moda di questi ultimi anni. Un continuo scambio di energie tra due mondi mai così collegati come oggi.
E tutto questo è quello che racconta TheDoubleF attraverso la selezione dei suoi prodotti.
TheDoubleF è l’alter-ego digitale di Folli Follie, retailer multibrand con boutique nelle principali città italiane, capace di offrire un mix unico tra brand storici dell’alta moda e marchi streetwear d’avanguardia.
La testimonianza di questa storia è la vera essenza e la forza di TheDoubleF, che Wait Studios ha provato a cogliere attraverso gli scatti di uno dei fotografi più impattanti del momento: Mattia Guolo.
la testimonianza di questa storia è la vera essenza e la forza di TheDoubleF
We read all this, too, as mentioned before, as a story of redemption. Among those born in the street and in the dust, he knows how to elevate himself to an icon.
Brands born, apparently, from nothing dictate global trends. Designers who pass, not from fashion schools, but through very personal, unique and tortuous paths, like Monsieur Virgil Abloh. For example.
This dance, unique, infinite, in some ways unpredictable, between luxury and streetwear, in our opinion is the most fascinating show in fashion in recent years. A continuous exchange of energies between two worlds that are never as connected as they are today.
And all this is what tells TheDoubleF through the selection of its products.
TheDoubleF is the digital alter-ego of Folli Follie, a multi-brand retailer with boutiques in the main Italian cities, able to offer a unique mix of historical high fashion brands and avant-garde streetwear brands.
The testimony of this story is the true essence and strength of TheDoubleF, which Wait Studios has tried to capture through the shots of one of the most impacting photographers of the moment: Mattia Guolo.
the testimony of this story is the true essence and strength of TheDoubleF
To buy products of the look, click on the photos:
CREDITS:
Caution to TheDoubleF!
Production: Wait Studios by Wait Fashion powered by SHOPenauer
Photographer: Mattia Guolo
Model: Karolyna Szymanska by Independent Model Management
Model: Mor Mbaw by Independent Model Management
Senior Producer: Jacopo Golizia
Editor: Marco Bianchi
Stylist: Ivana Julian
Make Up: Greta Agazzi
Hair: Manuela Rosignoli
Photo Assistance: Natalia Szmulanska
Photo Assistance: Matilde Kunkl
Set Designer: Matteo Stefan
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