The story of Super (or Retosuperfuture) is an extraordinary story. Founded by a small explosive idea. To relaunch the Rayban Wayfarer, in hundred colors. A ultrapop version of a great classic, but with a quality made in Italy and Carl Zeiss lenses.
The story is crazy because the same brand Super, (founded by brothers Daniel and Simon Bekerman and Sean Michael Beolchini, within the crew of Pig Magazine) in turn begat the revival of the original signed Rayban, which in turn (perhaps as’ countermove ‘who can’ say) soon began to launch hundreds of colors and color-matching of that model always offered before in a couple of colors: black and tortoise.
From there began a travel that led Super, season after season, to extend the collections, to create a range of models growing, more and more high-quality products, more and more refined. On entering the fashion store of high and very high range, and also in optical stores. All over the world.
Lately I had the impression, however, ‘that reached a Super premium price range I would say, and then not for all budgets and then shifted to a range of high design but paradoxically furthest from the audience’ trendsetters ‘and yet some’ more penniless … they had lost its innovative. Beautiful models, big push on the design, often astonishing, but not a mass phenomenon (or pop, which you prefer).
In short, a brand more solid but less innovative. Besides, I told myself … what you can ‘do more about innovationg in the field of eyewear?
And now with a twist comes this collection Tuttolente, to make me change, perhaps, idea.
That is the stroke of genius: resume historical house models (Classic, W, Flat Top, Lucia, Paloma and Drew Mama), but achieve them through cuts only lens (the famous Carl Zeiss), in the version in solid black or mirrored version, the colors of red, blue, gold or real.
The price is not cheap, but for a product so original it can be right. Avaiable on official e-shop from 199 to 239 euro.
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