Mykita x Bernhard Willhelm sunglasses, the new collection

The Campaign

THE TWO BRANDS WORK ONCE AGAIN AND PRESENT THE SPRING-SUMMER 2019 COLLECTION

The new Mykita x Bernhard Willhelm sunglasses capsule is called Impact Guaranteed. And indeed the impact is assured given the high dose of design, craftsmanship and urban style of the collection. For both men and women – in pure unisex trend – the range wants to celebrate 10 years of creative partnership with the designer.

Willhelm is known for innovative cuts and candid references to modern pop culture. Avant-garde, the artist, mixes sport and streetwear with elements of pure creativity. He had already collaborated with Mykita in 2009.

The Campaign

Today, the result of this union is a bold concept of sunglasses with sculptural shapes and airbrushed shades that recall the Venice beach style of the early 2000s, while the handmade lacquering makes each price unique. The collection introduces four new models, which develop from two concepts: SUPER and LOST, TOTAL and NEW. The two pairs are distinguished by the upper part of the frame, or thanks to the raw cut lens that creates a thinner front.

Mykita x Bernhard Willhelm sunglasses are the very must haves of spring.

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