SUEDE TRADITION: PUMA'S OPTICAL COLLECTION

An icon that reinvents itself, that read again itself in the contemporary space. It is the modus operandi used by Puma to make it more elegant and with a touch of vintage allure, its line of glasses Sportstyle, made for men and for women.

The German manufacturer of sportswear, founded in 1924 by Rudolf Dassier (brother of Adolf Dassier father of Adidas, ed), so has brought two icons of its personal history to merge: since 1968, in fact, the suede represents the quintessence of Puma and, in the same way, the production of glasses is a fundamental part of the brand proposals in the field of accessories.

Each model produced by the sports giant, sees starring the suede on the temples made of Alcantara. This aspect is then to be realized in a dichotomous relationship with the lens frames made, however, in acetate.

The result is a collection of contrasts, it took, including materials, colors, shapes and styles. An original approach to give new life to one of the best selling accessories among the top brands of the range especially in 2015: the sales data, in fact, increased by 12.5 % compared to previous years. It follows, therefore, that this product is the lifeblood of any brand.