Once Karl Lagerfeld said: “If you ask me what I’d most like to have invented in fashion, I’d say the white shirt. For me, the white shirt is the basis of everything. everything else comes after.” This is how the Karl
Moon Boot presents at Pitti 97 two collections for the FW2020 season: Sport fashion and Urban Lifestyle. The Italian brand know for its snow boots chooses the Florentine fair to present its new collections in great style. Moon Boot with mastery
Between the most convincing brands in the Pitti Uomo 97 Unconventional pavilion: AlphaStyle brand from Hong Kong founded in 2017 by Ivan Chan is a streetwear brand. Recognizable by its unique hand-done cut-and-sewn styles. Combine different materials like flannel, denim, chambray, corduroy
The Unconventional section of this Pitti 97 does not cease to amaze us and gives streetwear enthusiasts new style perspectives and a further look into the avant-garde dimension. The design of the Banu sneakers is unpredictable and three-dimensional, a brand
UMAMIISM comes directly from China, a contemporary brand on the borderline between tech-wear and street. Destroying to recompose is the concept of the brand, taking inspiration from the underground music and military uniforms of the soldiers of the First World
A special discover of this edition of Pitti Uomo 97 is definitely Untitlab, a Chinese creative platform dedicated to footwear and fashion accessories found by the footwear designer Sans, the art director Tian Cai and the CEO Justin Zen . Untitlab
THREAD SHOES BETWEEN ELEGANCE AND PRACTICALITY Filo. It is the Italian meaning of the name chosen to represent the Thread shoes. The young Italian brand, indeed Milanese, founded by Thushini Fernando, suggests with this title the direction it intends to
In the setting of the Scandinavian Manifesto at Pitti, Leftover presented “Removed”, a collection made entirely from recycled fabrics. Leftover, emerging menswear brand, was founded in 2016 by Klaus Samsøe who, after working for 25 years in the textile recycling
Bonsai presents itself at Pitti 96, confirming all the good things it has shown us over the years, of a young but constantly growing brand. The soul of Bonsai is an all-Italian brand, from design to manufacturing, a quality brand
AT THE MILAN FASHION WEEK SHOWS OFF THE NOMADIC MAN OF THE ITALIAN BRAND Magliano pays tribute to freedom. With the man’s spring-summer 2020 show, presented during the June Fashion Week, the designer thinks of nomads and their culture. «Moving
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetsyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
