DISCOVERING OUT-OF-ORDER WATCHES

Damaged in Italy. This is the slogan that Out-Of-Order has created to describe the concept behind the creation of its watches. Born in 2013 after a “long night”, the Venetian brand producing watches of the highest quality by the deliberately lived and unique aspect. The objective is be different in the style aspect and also in production: each model already born with aged appearance, both in the case that in the strap, realized thanks to a patent exclusive certificate company, for which each clock includes features that it differs from the other.

Interview with Riccardo Torrisi, founder of the brand:

When and why did you decide to found Out-Of-Order?

The world of watches has always fascinated me since I was a child, and when I could, with my savings, I have always given some special “piece”. My first “serious” watch, was a Swatch Scuba, I was 8 years old, First Communion, it was as if I had been given a lap of a Formula 1. I could never take it off. For women, though not all, they are shoes and handbags, for me are the clocks. That’s it. I can not help it. In February 2013, I am 25: during an evening with friends, thanks to a little hangover what is most precious I had on the wrist, fell to the ground, bruising conspicuously. Swear sometimes need up to a certain point, you better go home, sleep, and think again about it the next morning. I wake up, and instead fly very in a service center, I understand that maybe if there was a clock already aged, like faded jeans and vintage shoes for instance, it could resolve a bit of problems, or at least could get me to take a more serene day. I am having been fired exactly a month before I had a lot of time to work. How? As watch enthusiast, I had not the slightest idea how to build one. And frankly, not much capital to start. But after finding people who believed in this project, I started the whole together with Importime Srl, among the most famous in the area. I go well in this company and I present my idea to the owners, Claudio and Dario Dalla Mora Ceolotto, that despite the not exactly rosy period for the Italian economy, give me confidence, and as absurd and out of the box is, believe in my idea. We decide to try to develop it along with their super team. The result is then the Out of Order Srl, in which we are partners: Claudio, Dario and I.

The motto is “damaged in Italy”. Can you explain why?

It is said that the first rule to fall in love with a woman is to make her smile. We are in the third millennium, the product of fashion’s sake is the end of a cycle. Without neglecting an indication of what the end user will decide in this case to buy, you have to give “more emotion”, in this case a smile. Emiliano Vianello, our designer is the logo’s maker. Twenty years of experience and passion for their work, make sure that nothing is left to chance, and that idea during the whole embryo is interpreted as simple and straightforward as detailed. Thanks go to him then, for his important contribution to Out of Order so far, with the hope that this cooperation will continue in time, and maybe in another twenty years, read this interview and make a smile in fact, that who has given us. Happy Birthday Emy! This year in March, we participated in Baselworld, fair global watch and fine jewelry. We opted for a simple showcase, the smallest space available and less customizable. As was anonymous, see the time people of all nationalities and cultures, stopping only seeing our logo having as part the “Damaged in Italy”, smile and curious approach to appreciating markedly our “Crazy Concept” He gave us confirmation of being in the right direction.

What kind of customers do you turn?

Although, as mentioned before, our products mostly represent a new aesthetic concept, a fundamental thing for us is the quality of the materials that we do not neglect, and not ever neglect. It should always be remembered as it may seem trivial that one thing besides being beautiful must above all be practical, especially if you talk about a clock. Following this premise, responding to your question, our products are appreciated especially by customers abroad with whom we would never presume to collaborate in such a short time, such is their importance and worldwide experience in the field of luxury. Just take a “ride” on Instagram using the hashtag search for #outoforder #outoforderwatches #damagedinitaly to understand what we’re talking about. By doing so we can also understand who our end customers, as interpret our brand, their feedbacks, their emotions. It leaves us positively stunned to note every day that we have selective clients, regardless of social class, culture, gender and age. This makes us happy and proud.

Given the materials they are made, how the production process is divided?

Out of Order to produce steel watches that through a process patented by us, we can grow old. The whole is designed and applied so that not absolutely nuocia to the skin and which does not dirty the clothes of the wearer. The straps cut and sewn by hand by expert craftsmen give the finishing touch. Finally, special attention is given to the packaging of raw wood that smells “vintage”, try it. Now I summed … but behind each model is a work that goes from 4 to 6 months, up to now to a year for one of our upcoming release particularly difficult to achieve, but we are sure that we It gives a lot of satisfaction and surprise especially the public, which is what ultimately gives us the strength to go on every day, positive.

Is it hard to emerge as a brand in Italy today?

That’s exactly, to connect to what I said earlier, in 2013 we all know that the situation there was here in Italy as elsewhere in Europe, and to be honest it was not very easy. Of course, if you know that what you offer is something that has never been invented before, an advantage for the party that arouses curiosity in the user. Despite this door in my face I took it and it will take many more, it is normal, and in the end it should be so, are of the idea that sooner or later everyone needs everyone. So never hold grudges: help, or just someone to listen to reason “x” did not want to do with you or your company, I think it’s one of the things that I love to do more in my life, I think every time a victory . We begin now to find the first copies mainly in online stores, which reassures us that we are working well, and we are going in the right direction. Out of Order is distributed today in twenty-six countries worldwide. We believe in this Italy, and we feel that something is changing in positive

Future projects?

Consider all that we are building only a starting point, the line – even for a bit ‘of luck – we do not see, and do not want to see it. As well as participation in trade fairs and exhibitions, Thursday, May 28 we officially presented in Milan, with an event organized by us, the collection “Torpedo”, with which we will try to surprise you again, breaking the mold once again with a design – recorded by us – rich details created with the latest technology.