ÀLEA: conscious luxury streetwear

100% Made in Italy, of excellent quality, sustainable and at affordable prices. All this in a conscious street brand: ÀLEA.

To break into the competitive and dynamic world of streetwear it takes courage and ÀLEA seems to have a lot of it. The luxury street brand, all made in Italy, debuts at Paris Fashion Week 2020 and with just one collection under its belt, has already attracted the attention of buyers in various fashion capitals.

Italian technique with an international look for a total look of t-shirts, sweatshirts and pants with shapes and stylistic traits fished directly from the 50s, 80s and 90s, but revised in a digital key.

All garments have a casual and essential style, which faces our modern times by accepting their challenges.

The name ÀLEA comes from the Latin and means risk, facing risk. The attitude of the brand shows us that being yourself can play in your favor even in a narcissistic era like ours. The young organic oriented brand belongs to all those who feel rebel with consciousness.

Of all those who are tired of a selfish society. A company that does nothing but propose standardized models that all want us the same. ÀLEA belongs to everyone who knows what they want, and they are not afraid to go and get it, even if it means choosing the most difficult path.

The young rebels who dress the clean and modern lines of ÀLEA this time struggle to reaffirm the freedom to be whoever you want without being united with a single thought.

Showing itself in its contemporary essentiality, the brand takes its place in the world of fashion with new production techniques that aim to the creation of garments with less and less environmental impact.

A conscious brand that does not close its eyes to the situation we are experiencing. Even streetwear can be sustainable and this collection, produced in the places of the Made in Italy manufacturing tradition, between Puglia, Piedmont and Lombardy, proves it.

The brand’s message is clear: it doesn’t matter if you are one of the few who believe in a cause. Your contribution alone cannot certainly change things. But if even ÀLEA, a brand born from very little and of modest size, manages to bear the extra costs of an eco-sustainable production, then everyone could do it.

Here at this point things could really change! Follow all the brand news in the official instagram profile @aleaproject_

Don’t miss the sustainable catwalks FW 2020/21