Fashion 4.0 by Post Archive Faction

Pioneers of a fashion that does not look at beauty but at the useful, which does not aim at form but at content, which is not limited to the superficial layer but knows how to go further by capturing every aspect; Korean brands are the real future, the most visionary and innovative expression. To call it fashion would be an understatement, the more correct term is art.

An art that does not need doodles and artifices, but only volumes and sinuosity to best represent a two-dimensional and transcendental design. The perfect meeting of the concrete and the abstract. Some less known, others already established in the European market; each brand has its own identity and through it knows how to create a breaking point from normality and make a change.

This is the case of Post Archive Faction, a South Korean collective that takes its cue from evolving archives drawn from various fields such as: architecture, multimedia art and even nature, to then create new stylistic codes. In short, it is as if he were deciphering the past to formulate a new future through a process of structuring and deconstructing. A process that questions, upsets and ultimately evolves.

Everything lies precisely in evolution, the key word on which their genius is based. The idea of looking to the future, of experimenting with the simplicity of a silhouette while maintaining a techwear and avant-garde approach. In the eyes of the most skeptical, it might seem the classic brand that plays against the tide and that in the end is almost incomprehensible. But if you look better at it, you actually discover a much more practical and functional design than you can imagine.

Among the many innovations is the fact of not using the word “season” but rather “archive”. And in the last few days PAF has in fact presented its latest collection entitled: “4.0+”. Practicality and comfort are the main features that revolve around this complete range for this autumn. Established styles come to life through technical fabrics and contrasting textures. Important volumes and symmetrical lines alternate. All in a selection of neutral colors and shades.

A collection that lends itself perfectly to any type of situation that requires versatile and comfortable clothing. The result is therefore an iteration of a futuristic nature, a 4.0 nature. With just 80,000 followers on Instagram, Post Archive Faction is rewriting the rules of fashion. Sure that the brand can get your approval, dear Wait readers, we inform you that the collection will be available in September on the official website.

Posted By

Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.