The designer from South Korea Jiyong Kim has worked for luxury brands such as Lemaire, Mihara Yasuhiro and Louis Vuitton, alongside the streetwear’s genius Virgil Abloh.
The young creative, graduated at the Central Saint Martins, is one of the most promising emerging in the industry and, with his eponymous brand, he is contributing not only to a real revolution in the field of fashion but also from an environmental point of view.
His creations are made with recycled fabrics that are then placed on mannequins or tied to a wire fence and left in the sun for up to five months, so that they can be shaped by the weather.
The result are unique items that would not be achieved if produced artificially and in less time. The choice of recycled materials not only calls into question the 92 million tons of waste generated by the industry each year, but also results in garments characterized by original patterns and dynamic shades of discoloration. The process is accelerated by repeated rainfall and movements caused by the wind, the vintage fabrics fade much faster than the new ones and you get a visual depth that cannot be replicated by man.
Kim’s creations have recently been chosen by international retailers such as GR8, Mr Porter and Ssense, so it looks like we will hear about the designer and his brand again in the future.
What about you? What do you think?
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